Brandwave

Bonds vs Boody:Which is more popular?

In September 2026, Bonds had more branded searches than Boody among sleepwear brands in Australia. Bonds had about 2,400 branded searches, while Boody had 390. Bonds made up 0.5% of all sleepwear brand searches we track, and Boody accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Bonds and Boody each appeared in two of the five answers. Boody was mentioned before Bonds in two out of three answers that named either.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Bonds, about 6 searches for every 1 for Boody

Bonds 2.4K searchesBoody 390 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bonds in 2 of 5Boody in 2 of 5

Who does AI recommend more?

Boody, named ahead of Bonds in 2 of 3 answers

Boody first in 2Bonds first in 1

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonds and Boody were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boody was listed before Bonds in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bonds or Boody more popular in search?

This chart shows how often people search Google for Bonds and Boody by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Bonds and Boody among sleepwear brands in Australia, by month

Share of searches by month for Bonds, Boody. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Bonds and Boody comparison changed over the last 12 months?

3 findings
  • Bonds was ahead of Boody in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Boody’s share of searches among sleepwear brands in Australia moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for Australia sleepwear brands in September 2026?

1 change

  1. In September 2026, Boody fell from 8th to 9th among sleepwear brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonds’ and Boody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonds

1 branded search term

  • bonds pyjamas

Boody

1 branded search term

  • boody pyjamas

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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