Bond-Eye vs Seafolly:Which is searched more in Australia?
In September 2026, Seafolly had more branded searches than Bond-Eye among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Bond-Eye had 2,400. Seafolly made up 26.2% of all swimwear brand searches we track, and Bond-Eye accounted for 1%.
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Is Bond-Eye or Seafolly more popular in search?
Compare the swimwear brands Australians buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Seafolly, Bond-Eye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Bond-Eye and Seafolly comparison changed over the last 12 months?
3 findings
- Seafolly was ahead of Bond-Eye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bond-Eye’s share of searches among swimwear brands in Australia moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia swimwear brands in September 2026?
2 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bond-Eye’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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