Brandwave

Bond-Eye vs Cotton On Body:Which is more popular?

In September 2026, Cotton On Body had more branded searches than Bond-Eye among swimwear brands in Australia. Cotton On Body had about 90,500 branded searches, while Bond-Eye had 2,400. Cotton On Body made up 39.3% of all swimwear brand searches we track, and Bond-Eye accounted for 1%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Cotton On Body appeared in two of the five answers and Bond-Eye in one. Bond-Eye and Cotton On Body were each mentioned first in one of the two answers that named either.

Among swimwear brands in Australia in September 2026

Who do people search for more?

Cotton On Body, about 38 searches for every 1 for Bond-Eye

Cotton On Body 90.5K searchesBond-Eye 2.4K searches

Who does AI mention more?

Cotton On Body, mentioned in 2 of 5 answers, Bond-Eye in 1

Cotton On Body in 2 of 5Bond-Eye in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bond-Eye first in 1Cotton On Body first in 1

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cotton On Body was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bond-Eye was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bond-Eye and Cotton On Body were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seafolly1st
  2. Peony2nd
  3. Form and Fold3rd
  4. Bydee4th
  5. Bondi Born5th
  6. Baku6th
  7. Bond-Eye7th
  8. Cotton On Body8th
  9. Jets9th
  10. Tigerlily–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bond-Eye or Cotton On Body more popular in search?

This chart shows how often people search Google for Bond-Eye and Cotton On Body by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.

Bond-Eye and Cotton On Body among swimwear brands in Australia, by month

Share of searches by month for Cotton On Body, Bond-Eye. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton On BodySeafollyBydeeTigerlilyBakuJetsBondi BornPeonyBond-EyeForm and Fold
Oct 202537.8%25.3%13.8%8.2%6.2%3.4%1.8%1.5%1.2%0.79%
Nov 202535.4%29.2%15.9%6.3%4.8%2.6%2.1%1.4%1.4%0.77%
Dec 202531.8%31.8%14.3%6.1%6.4%3.5%2.3%1.5%1.3%1%
Jan 202636.7%30%11%6.6%7.3%3.3%1.8%1.5%1.2%0.65%
Feb 202648.2%21.6%9.6%8.3%5.3%2.3%1.9%1.2%1%0.47%
Mar 202657%17.1%9.3%6.5%4.2%1.8%1.5%1.2%1%0.45%
Apr 202657.8%17.3%7.7%8%3.5%1.5%1.9%0.83%1%0.46%
May 202656%16.8%11.2%7.8%2.7%1.5%1.8%0.8%0.8%0.62%
Jun 202646%20.6%16.9%6.5%3.4%2.2%1.8%1%1%0.62%
Jul 202646.5%20.8%13.9%8.1%3.4%2.3%2.3%1.2%1%0.63%
Aug 202646.7%20.9%14%6.7%4.2%2.8%1.9%1.2%0.98%0.67%
Sep 202639.3%26.2%14.4%7%5.2%2.9%1.9%1.3%1%0.82%

How has the Bond-Eye and Cotton On Body comparison changed over the last 12 months?

3 findings
  • Cotton On Body was ahead of Bond-Eye in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bond-Eye’s share of searches among swimwear brands in Australia moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia moved from 37.8% to 39.3%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for Australia swimwear brands in September 2026?

2 changes

  1. In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.

  2. Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bond-Eye’s and Cotton On Body’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bond-Eye

1 branded search term

  • bond eye

Cotton On Body

1 branded search term

  • cotton on body

How the Brand Demand Index is measured

Other head-to-heads among swimwear brands

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