Brandwave

Bond-Eye vs Bydee:Which is more popular?

In September 2026, Bydee had more branded searches than Bond-Eye among swimwear brands in Australia. Bydee had about 33,100 branded searches, while Bond-Eye had 2,400. Bydee made up 14.4% of all swimwear brand searches we track, and Bond-Eye accounted for 1%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Bydee appeared in three of the five answers and Bond-Eye in one. Bond-Eye and Bydee were each mentioned first in one of the two answers that named either.

Among swimwear brands in Australia in September 2026

Who do people search for more?

Bydee, about 14 searches for every 1 for Bond-Eye

Bydee 33.1K searchesBond-Eye 2.4K searches

Who does AI mention more?

Bydee, mentioned in 3 of 5 answers, Bond-Eye in 1

Bydee in 3 of 5Bond-Eye in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bond-Eye first in 1Bydee first in 1

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bydee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bond-Eye was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bond-Eye and Bydee were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seafolly1st
  2. Peony2nd
  3. Form and Fold3rd
  4. Bydee4th
  5. Bondi Born5th
  6. Baku6th
  7. Bond-Eye7th
  8. Cotton On Body8th
  9. Jets9th
  10. Tigerlily–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bond-Eye or Bydee more popular in search?

This chart shows how often people search Google for Bond-Eye and Bydee by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.

Bond-Eye and Bydee among swimwear brands in Australia, by month

Share of searches by month for Bydee, Bond-Eye. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton On BodySeafollyBydeeTigerlilyBakuJetsBondi BornPeonyBond-EyeForm and Fold
Oct 202537.8%25.3%13.8%8.2%6.2%3.4%1.8%1.5%1.2%0.79%
Nov 202535.4%29.2%15.9%6.3%4.8%2.6%2.1%1.4%1.4%0.77%
Dec 202531.8%31.8%14.3%6.1%6.4%3.5%2.3%1.5%1.3%1%
Jan 202636.7%30%11%6.6%7.3%3.3%1.8%1.5%1.2%0.65%
Feb 202648.2%21.6%9.6%8.3%5.3%2.3%1.9%1.2%1%0.47%
Mar 202657%17.1%9.3%6.5%4.2%1.8%1.5%1.2%1%0.45%
Apr 202657.8%17.3%7.7%8%3.5%1.5%1.9%0.83%1%0.46%
May 202656%16.8%11.2%7.8%2.7%1.5%1.8%0.8%0.8%0.62%
Jun 202646%20.6%16.9%6.5%3.4%2.2%1.8%1%1%0.62%
Jul 202646.5%20.8%13.9%8.1%3.4%2.3%2.3%1.2%1%0.63%
Aug 202646.7%20.9%14%6.7%4.2%2.8%1.9%1.2%0.98%0.67%
Sep 202639.3%26.2%14.4%7%5.2%2.9%1.9%1.3%1%0.82%

How has the Bond-Eye and Bydee comparison changed over the last 12 months?

3 findings
  • Bydee was ahead of Bond-Eye in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bond-Eye’s share of searches among swimwear brands in Australia moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia moved from 13.8% to 14.4%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for Australia swimwear brands in September 2026?

1 change
  1. Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bond-Eye’s and Bydee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bond-Eye

1 branded search term

  • bond eye

Bydee

1 branded search term

  • bydee

How the Brand Demand Index is measured

Other head-to-heads among swimwear brands

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