Black Hawk vs Optimum:Which is more popular?
In September 2026, Optimum had more branded searches than Black Hawk among cat food brands in Australia. Optimum had about 1,900 branded searches, while Black Hawk had 1,000. Optimum made up 3.3% of all cat food brand searches we track, and Black Hawk accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about cat food brands, Black Hawk appeared in two of the five answers and Optimum in none.
Who do people search for more?
Optimum, about 90% more searches than Black Hawk
Who does AI mention more?
Black Hawk, mentioned in 2 of 5 answers, Optimum in 0
Who does AI recommend more?
Black Hawk, the only one of the two named
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Black Hawk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Optimum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Royal Canin1st
Hill's2nd
Fancy Feast3rd- Feline Natural4th
- Black Hawk5th
Whiskas6th
Advance7th
ZIWI Peak8th
Felix9th- +2 more
- Optimum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food in Australia?”
Asked ChatGPT
“Which cat food is best for an indoor cat?”
Asked ChatGPT
“What's a good wet food for a fussy cat?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Black Hawk or Optimum more popular in search?
This chart shows how often people search Google for Black Hawk and Optimum by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.
Share of searches by month for Optimum, Black Hawk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felix | Whiskas | Royal Canin | Dine | Applaws | Fancy Feast | ZIWI Peak | Optimum | Hill's | Black Hawk | Advance | Feline Natural |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.9% | 12.6% | 14.6% | 14.6% | 13.9% | 8% | 4.2% | 4.2% | 3.5% | 2.2% | 1.9% | 2.2% |
| Nov 2025 | 21.4% | 12.3% | 14.3% | 14.3% | 11.3% | 7.8% | 5.2% | 3.5% | 2.8% | 2.8% | 2.2% | 2.2% |
| Dec 2025 | 21.9% | 14.8% | 14.6% | 14.6% | 10.9% | 8% | 4.2% | 2.9% | 2.2% | 1.9% | 1.9% | 1.9% |
| Jan 2026 | 18.9% | 12.8% | 15.4% | 15.4% | 9.9% | 8.4% | 6.9% | 3% | 2.5% | 1.9% | 1.9% | 3% |
| Feb 2026 | 21.7% | 12.5% | 17.7% | 11.8% | 9.2% | 7.9% | 6.3% | 2.8% | 2.8% | 2.2% | 2.2% | 2.8% |
| Mar 2026 | 22.4% | 13% | 15% | 15% | 9.6% | 8.1% | 5.4% | 3% | 3% | 1.9% | 1.9% | 1.9% |
| Apr 2026 | 19.7% | 16.3% | 16.1% | 13.1% | 10.3% | 7.2% | 5.8% | 3.2% | 2.6% | 1.8% | 2% | 2% |
| May 2026 | 19% | 15.7% | 15.6% | 15.6% | 10% | 8.4% | 4.6% | 3.1% | 2.5% | 1.9% | 1.9% | 1.7% |
| Jun 2026 | 20.8% | 14.1% | 13.9% | 20.8% | 8.9% | 7.6% | 4.1% | 2.8% | 2.2% | 1.5% | 1.7% | 1.5% |
| Jul 2026 | 22.5% | 14.7% | 15% | 15% | 9.7% | 8.2% | 4.5% | 3% | 2.4% | 1.6% | 1.9% | 1.6% |
| Aug 2026 | 22.8% | 15.5% | 15.3% | 12.5% | 9.8% | 8.3% | 4.5% | 3.6% | 2.5% | 1.7% | 1.9% | 1.7% |
| Sep 2026 | 25.8% | 14.3% | 14.1% | 11.5% | 10.4% | 9.4% | 4.2% | 3.3% | 2.3% | 1.7% | 1.5% | 1.5% |
How has the Black Hawk and Optimum comparison changed over the last 12 months?
3 findings
- Optimum was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia moved from 4.2% to 3.3%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for Australia cat food brands in September 2026?
1 change
In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Hawk’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
1 branded search term
- black hawk cat food
Optimum
1 branded search term
- optimum cat food
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