Brandwave

Black Hawk vs Fancy Feast:Which is more popular?

In September 2026, Fancy Feast had more branded searches than Black Hawk among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while Black Hawk had 1,000. Fancy Feast made up 9.5% of all cat food brand searches we track, and Black Hawk accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in three of the five answers and Black Hawk in two. Black Hawk and Fancy Feast were each mentioned first in two of the four answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Fancy Feast, about 5 searches for every 1 for Black Hawk

Fancy Feast 5.4K searchesBlack Hawk 1K searches

Who does AI mention more?

Fancy Feast, mentioned in 3 of 5 answers, Black Hawk in 2

Fancy Feast in 3 of 5Black Hawk in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Black Hawk first in 2Fancy Feast first in 2

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Black Hawk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Black Hawk and Fancy Feast were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Black Hawk4th
  5. Whiskas5th
  6. Advance6th
  7. ZIWI Peak7th
  8. Felix8th
  9. Dine9th
  10. Applaws10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Black Hawk or Fancy Feast more popular in search?

This chart shows how often people search Google for Black Hawk and Fancy Feast by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Black Hawk and Fancy Feast among cat food brands in Australia, by month

Share of searches by month for Fancy Feast, Black Hawk. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvance
Oct 202518.3%12.9%14.9%14.9%14.3%8.1%4.3%4.3%3.6%2.3%2%
Nov 202521.9%12.6%14.6%14.6%11.5%8%5.3%3.5%2.9%2.9%2.2%
Dec 202522.4%15.1%14.9%14.9%11.1%8.1%4.3%2.9%2.3%2%2%
Jan 202619.4%13.2%15.9%15.9%10.2%8.6%7.1%3.1%2.6%2%2%
Feb 202622.3%12.8%18.2%12.2%9.5%8.1%6.5%2.9%2.9%2.3%2.3%
Mar 202622.8%13.2%15.3%15.3%9.8%8.3%5.5%3%3%1.9%1.9%
Apr 202620.1%16.6%16.4%13.4%10.6%7.3%5.9%3.2%2.6%1.8%2%
May 202619.3%16%15.8%15.8%10.2%8.6%4.7%3.1%2.5%2%2%
Jun 202621.1%14.3%14.1%21.1%9.1%7.7%4.2%2.8%2.3%1.5%1.7%
Jul 202622.8%14.9%15.3%15.3%9.8%8.3%4.5%3%2.5%1.7%1.9%
Aug 202623.2%15.7%15.6%12.7%10%8.4%4.6%3.6%2.5%1.7%1.9%
Sep 202626.2%14.5%14.3%11.7%10.6%9.5%4.2%3.4%2.3%1.8%1.6%

How has the Black Hawk and Fancy Feast comparison changed over the last 12 months?

3 findings
  • Fancy Feast was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia moved from 2.3% to 1.8%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.

  2. In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Hawk’s and Fancy Feast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Hawk

1 branded search term

  • black hawk cat food

Fancy Feast

1 branded search term

  • fancy feast

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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