Birkenstock vs Ecco:Which is more popular?
In September 2026, Birkenstock had more branded searches than Ecco among thong and sandal brands in Australia. Birkenstock had about 246,000 branded searches, while Ecco had 1,900. Birkenstock made up 46.2% of all thong and sandal brand searches we track, and Ecco accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Birkenstock appeared in three of the five answers and Ecco in one. Birkenstock and Ecco were each mentioned first in one of the two answers that named either.
Who do people search for more?
Birkenstock, about 129 searches for every 1 for Ecco
Who does AI mention more?
Birkenstock, mentioned in 3 of 5 answers, Ecco in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top thong and sandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ecco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock and Ecco were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thong and sandal brands
5 answers
Asked ChatGPT
“What are the most comfortable thongs in Australia?”
Asked ChatGPT
“Which sandal brand has the best arch support?”
Asked ChatGPT
“Which sandals are best for walking all day?”
Searched Google, AI Overview
“thongs”
Searched Google, AI Overview
“sandals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Birkenstock or Ecco more popular in search?
This chart shows how often people search Google for Birkenstock and Ecco by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.
Share of searches by month for Birkenstock, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Archies | Havaianas | Teva | Reef | KEEN | Ecco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 37% | 7.5% | 6.1% | 2.2% | 0.99% | 0.53% | 0.44% |
| Nov 2025 | 50.7% | 33.9% | 6.8% | 5.6% | 1.7% | 0.74% | 0.41% | 0.27% |
| Dec 2025 | 49.1% | 32.8% | 8.1% | 6.6% | 1.6% | 1.1% | 0.39% | 0.32% |
| Jan 2026 | 43.5% | 35.6% | 8.8% | 7.2% | 2.6% | 1.2% | 0.64% | 0.51% |
| Feb 2026 | 44.8% | 36.7% | 7.4% | 6% | 2.7% | 1.2% | 0.65% | 0.52% |
| Mar 2026 | 42.1% | 42.1% | 5.7% | 5.7% | 2.5% | 0.92% | 0.61% | 0.41% |
| Apr 2026 | 47.1% | 38.6% | 5.2% | 5.2% | 2.3% | 0.83% | 0.46% | 0.37% |
| May 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.9% | 0.49% | 0.31% |
| Jun 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.74% | 0.59% | 0.31% |
| Jul 2026 | 45.5% | 37.2% | 6.1% | 7.5% | 2.2% | 0.66% | 0.52% | 0.28% |
| Aug 2026 | 40.5% | 40.5% | 6.7% | 8.1% | 2.4% | 0.88% | 0.59% | 0.32% |
| Sep 2026 | 46.2% | 31% | 9.3% | 9.3% | 2.3% | 1% | 0.54% | 0.36% |
How has the Birkenstock and Ecco comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among thong and sandal brands in Australia moved from 45.3% to 46.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Ecco’s share of searches among thong and sandal brands in Australia moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia thong and sandal brands in September 2026?
2 changes
In September 2026, Birkenstock gained share of searches among thong and sandal brands in Australia, from 40.5% to 46.2%.
Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birkenstock’s and Ecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Ecco
1 branded search term
- ecco sandals
Other head-to-heads among thong and sandal brands
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