Brandwave

Bay Audio vs Hearing Australia:Which is more popular?

In September 2026, Hearing Australia had more branded searches than Bay Audio among hearing clinics in Australia. Hearing Australia had about 27,100 branded searches, while Bay Audio had 1,000. Hearing Australia made up 60.9% of all hearing clinic searches we track, and Bay Audio accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about hearing clinics, Hearing Australia appeared in all four answers and Bay Audio in one.

Among hearing clinics in Australia in September 2026

Who do people search for more?

Hearing Australia, about 27 searches for every 1 for Bay Audio

Hearing Australia 27.1K searchesBay Audio 1K searches

Who does AI mention more?

Hearing Australia, mentioned in every answer we collected

Hearing Australia in 4 of 4Bay Audio in 1 of 4

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Top hearing clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hearing Australia appeared in all four answers. Bay Audio was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hearing Australia4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Specsavers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bay Audio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hearing clinics

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Bay Audio or Hearing Australia more popular in search?

This chart shows how often people search Google for Bay Audio and Hearing Australia by name. Each line represents a brand's share of searches for all four hearing clinics we track, month by month, from searches in Australia.

Bay Audio and Hearing Australia among hearing clinics in Australia, by month

Share of searches by month for Hearing Australia, Bay Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthHearing AustraliaAmplifonSpecsaversBay Audio
Oct 202560.1%32.8%2.9%4.2%
Nov 202560.5%33%2.9%3.6%
Dec 202560.7%33.1%2.7%3.6%
Jan 202660.5%33%2.9%3.6%
Feb 202664.8%28.9%3.1%3.1%
Mar 202661.2%33.5%3%2.4%
Apr 202661.3%33.5%2.9%2.3%
May 202660.5%33%3.6%2.9%
Jun 202661.3%33.5%2.9%2.3%
Jul 202660.9%33.3%2.9%2.9%
Aug 202665.2%29.1%3.1%2.6%
Sep 202660.9%33.3%3.6%2.2%

How has the Bay Audio and Hearing Australia comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia hearing clinics in September 2026?

2 changes
  1. In September 2026, Hearing Australia lost share of searches among hearing clinics in Australia, from 65.2% to 60.9%.

  2. Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bay Audio’s and Hearing Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bay Audio

1 branded search term

  • bay audio

Hearing Australia

1 branded search term

  • hearing australia

How the Brand Demand Index is measured

Other head-to-heads among hearing clinics

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