Balter vs Great Northern:Which is more popular?
In September 2026, Great Northern had more branded searches than Balter among beer brands in Australia. Great Northern had about 14,800 branded searches, while Balter had 4,400. Great Northern made up 15.1% of all beer brand searches we track, and Balter accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about beer brands, Balter appeared in all four answers and Great Northern in two. Balter and Great Northern were each mentioned first in two of the four answers.
Who do people search for more?
Great Northern, about 3 searches for every 1 for Balter
Who does AI mention more?
Balter, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Balter appeared in all four answers. Great Northern was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Balter and Great Northern were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beer brands
4 answers
Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Balter or Great Northern more popular in search?
This chart shows how often people search Google for Balter and Great Northern by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.
Share of searches by month for Great Northern, Balter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coopers | Carlton Draught | Great Northern | Stone & Wood | Mountain Culture Beer Co | Victoria Bitter | XXXX | Balter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 10.7% | 19.5% | 16% | 10.5% | 7.1% | 7.3% | 7.1% |
| Nov 2025 | 21.5% | 10.6% | 19.3% | 15.8% | 12.6% | 8.6% | 5.9% | 5.8% |
| Dec 2025 | 17.1% | 11.5% | 25.7% | 17.2% | 9.6% | 7.7% | 6.1% | 5.1% |
| Jan 2026 | 26.6% | 11.5% | 17.2% | 14.1% | 11.7% | 7.7% | 6% | 5.1% |
| Feb 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Mar 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Apr 2026 | 21.7% | 11.9% | 17.9% | 17.9% | 11.7% | 8% | 6.6% | 4.3% |
| May 2026 | 21% | 12.6% | 18.9% | 15.4% | 12% | 8.4% | 7% | 4.6% |
| Jun 2026 | 21.8% | 13.1% | 16% | 16% | 12.8% | 8.7% | 6.9% | 4.8% |
| Jul 2026 | 25.4% | 12.5% | 15.2% | 15.2% | 12.2% | 8.3% | 6.5% | 4.5% |
| Aug 2026 | 24% | 13.5% | 16.6% | 16.6% | 11.2% | 7.4% | 5.8% | 4.9% |
| Sep 2026 | 23.4% | 15.1% | 15.1% | 15.1% | 12.1% | 8.3% | 6.4% | 4.5% |
How has the Balter and Great Northern comparison changed over the last 12 months?
3 findings
- Great Northern was ahead of Balter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Balter’s share of searches among beer brands in Australia moved from 7.1% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Great Northern’s share of searches among beer brands in Australia moved from 19.5% to 15.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for Australia beer brands in September 2026?
3 changes
In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches.
In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%.
Estimated monthly branded searches for Balter in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Balter’s and Great Northern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Balter
1 branded search term
- balter
Great Northern
1 branded search term
- great northern beer
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