ASUS vs Microsoft Surface:Which is more popular?
In September 2026, Microsoft Surface had more branded searches than ASUS among laptop brands in Australia. Microsoft Surface had about 8,100 branded searches, while ASUS had 5,400. Microsoft Surface made up 4.8% of all laptop brand searches we track, and ASUS accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about laptop brands, ASUS appeared in all five answers and Microsoft Surface in one. ASUS was mentioned before Microsoft Surface in every answer.
Who do people search for more?
Microsoft Surface, about 50% more searches than ASUS
Who does AI mention more?
ASUS, mentioned in every answer we collected
Who does AI recommend more?
ASUS, named ahead of Microsoft Surface in every answer
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASUS appeared in all five answers. Microsoft Surface was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ASUS was listed before Microsoft Surface in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lenovo1st
Apple MacBook2nd- ASUS3rd
Dell4th
Acer5th- Microsoft Surface6th
HP7th
MSI–
Razer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“What's the best laptop brand in Australia?”
Asked ChatGPT
“Which laptop should I buy for university?”
Asked ChatGPT
“What's the best laptop for working from home?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is ASUS or Microsoft Surface more popular in search?
This chart shows how often people search Google for ASUS and Microsoft Surface by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in Australia.
Share of searches by month for Microsoft Surface, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | Microsoft Surface | Acer | ASUS | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 10.2% | 10.2% | 5.6% | 3.1% | 3.7% | 2.5% | 0.9% |
| Nov 2025 | 49.1% | 14.8% | 9.9% | 9.9% | 5.4% | 3.6% | 3.6% | 2.9% | 0.71% |
| Dec 2025 | 47.8% | 14.3% | 11.7% | 9.6% | 5.2% | 3.5% | 4.3% | 2.8% | 0.84% |
| Jan 2026 | 48.1% | 14.4% | 11.8% | 9.6% | 5.3% | 3.5% | 4.3% | 2.3% | 0.69% |
| Feb 2026 | 55% | 11.1% | 11.1% | 9% | 4.9% | 2.7% | 3.3% | 2.2% | 0.65% |
| Mar 2026 | 58.8% | 9.7% | 9.7% | 7.9% | 5.3% | 2.4% | 3.5% | 1.9% | 0.83% |
| Apr 2026 | 50.1% | 12.2% | 12.2% | 10% | 5.5% | 3% | 3.7% | 2.4% | 0.88% |
| May 2026 | 53% | 13% | 10.6% | 8.7% | 4.7% | 3.2% | 3.9% | 2.1% | 0.94% |
| Jun 2026 | 49.4% | 12.1% | 12.1% | 9.9% | 6.6% | 2.9% | 3.6% | 2.4% | 0.87% |
| Jul 2026 | 52.4% | 12.9% | 10.5% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 0.93% |
| Aug 2026 | 56% | 11.3% | 11.3% | 7.5% | 5% | 2.8% | 3.4% | 1.8% | 0.82% |
| Sep 2026 | 53.4% | 13.1% | 10.7% | 8.7% | 4.8% | 3.2% | 3.2% | 2.1% | 0.77% |
Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.
How has the ASUS and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia laptop brands in September 2026?
2 changes
Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.
In September 2026, ASUS fell from 6th to 7th among laptop brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASUS
1 branded search term
- asus laptop
Microsoft Surface
1 branded search term
- surface laptop
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