Arnott's vs Byron Bay Cookies:Which is more popular?

Name: Arnott's vs Byron Bay Cookies: Which is searched more in Australia?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Arnott's had more branded searches than Byron Bay Cookies among biscuit brands in Australia. Arnott's had about 37,000 branded searches, while Byron Bay Cookies had 9,900. Arnott's made up 33.5% of all biscuit brand searches we track, and Byron Bay Cookies accounted for 9%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Arnott's appeared in two of the four answers and Byron Bay Cookies in none.

Among biscuit brands in Australia in September 2026

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Arnott's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Byron Bay Cookies did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tim Tam	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Arnott's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Oreo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Byron Bay Cookies	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
McVitie's	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Lotus Biscoff	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Kez's Kitchen	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about biscuit brands

4 answers

Asked ChatGPT
“What are the most popular biscuits in Australia?”
1. 1Tim Tam
2. 2Arnott's
Asked ChatGPT
“Which biscuit brand is the best in Australia?”
1. 1Arnott's
2. 2Tim Tam
Asked ChatGPT
“What are the best Australian cookies?”
1. 1Tim Tam
Searched Google, AI Overview
“biscuits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cookies”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Arnott's or Byron Bay Cookies more popular in search?

This chart shows how often people search Google for Arnott's and Byron Bay Cookies by name. Each line represents a brand's share of searches for all seven biscuit brands we track, month by month, from searches in Australia.

Arnott's and Byron Bay Cookies among biscuit brands in Australia, by month

Month	Tim Tam	Arnott's	Oreo	Byron Bay Cookies	McVitie's	Lotus Biscoff	Kez's Kitchen
Oct 2025	28.2%	31.5%	28.2%	8.4%	1.1%	1.3%	1.1%
Nov 2025	42%	31.4%	12.6%	10.3%	1.1%	1.6%	1.1%
Dec 2025	45.8%	29.7%	11.2%	9.2%	1.2%	1.8%	1.2%
Jan 2026	35.6%	36.8%	13%	8.7%	1.4%	3.1%	1.4%
Feb 2026	46.6%	28.5%	13.9%	6.2%	1.2%	2.3%	1.2%
Mar 2026	36.6%	35.4%	16.4%	7.3%	1.2%	1.7%	1.4%
Apr 2026	29.2%	47.8%	13%	5.8%	1.7%	1.7%	0.88%
May 2026	35.1%	32%	15.7%	12.8%	1.6%	1.6%	1.1%
Jun 2026	36.7%	33.5%	16.4%	9%	1.5%	1.7%	1.2%
Jul 2026	36.8%	35.6%	13.5%	9%	2.2%	1.7%	1.2%
Aug 2026	37.6%	34.3%	16.9%	7.5%	1.4%	1.2%	0.99%
Sep 2026	36.7%	33.5%	16.4%	9%	1.7%	1.5%	1.2%

How has the Arnott's and Byron Bay Cookies comparison changed over the last 12 months?

3 findings

Arnott's was ahead of Byron Bay Cookies in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia moved from 31.5% to 33.5%, and its estimated monthly branded searches moved from 45.2K to 37K.
Across the 12 months ending September 2026, Byron Bay Cookies’ share of searches among biscuit brands in Australia moved from 8.4% to 9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for Australia biscuit brands in September 2026?

2 changes

In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%.
In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arnott's’ and Byron Bay Cookies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.