Biscuit brands in Australia:Which are most popular?

Name: Biscuit brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tim Tam was the most searched biscuit brand in Australia, accounting for 36.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Tim Tam was mentioned most often, in three of the four answers.

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Top biscuit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Tim Tam was mentioned most often, in three of the four answers. Oreo, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tim Tam	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Arnott's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Oreo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Byron Bay Cookies	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
McVitie's	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Lotus Biscoff	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Kez's Kitchen	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about biscuit brands

4 answers

Asked ChatGPT
“What are the most popular biscuits in Australia?”
1. 1Tim Tam
2. 2Arnott's
Asked ChatGPT
“Which biscuit brand is the best in Australia?”
1. 1Arnott's
2. 2Tim Tam
Asked ChatGPT
“What are the best Australian cookies?”
1. 1Tim Tam
Searched Google, AI Overview
“biscuits”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cookies”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which biscuit brands do people search for most?

This chart shows how often people search Google for each biscuit brand by name. Each line represents a brand's share of searches for all seven biscuit brands we track, month by month, from searches in Australia.

Share of searches among biscuit brands in Australia, by month

Month	Tim Tam	Arnott's	Oreo	Byron Bay Cookies	McVitie's	Lotus Biscoff	Kez's Kitchen
Oct 2025	28.2%	31.5%	28.2%	8.4%	1.1%	1.3%	1.1%
Nov 2025	42%	31.4%	12.6%	10.3%	1.1%	1.6%	1.1%
Dec 2025	45.8%	29.7%	11.2%	9.2%	1.2%	1.8%	1.2%
Jan 2026	35.6%	36.8%	13%	8.7%	1.4%	3.1%	1.4%
Feb 2026	46.6%	28.5%	13.9%	6.2%	1.2%	2.3%	1.2%
Mar 2026	36.6%	35.4%	16.4%	7.3%	1.2%	1.7%	1.4%
Apr 2026	29.2%	47.8%	13%	5.8%	1.7%	1.7%	0.88%
May 2026	35.1%	32%	15.7%	12.8%	1.6%	1.6%	1.1%
Jun 2026	36.7%	33.5%	16.4%	9%	1.5%	1.7%	1.2%
Jul 2026	36.8%	35.6%	13.5%	9%	2.2%	1.7%	1.2%
Aug 2026	37.6%	34.3%	16.9%	7.5%	1.4%	1.2%	0.99%
Sep 2026	36.7%	33.5%	16.4%	9%	1.7%	1.5%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Tim Tam	36.7%	40.5K	-18.2%	-0.9 points
2, held 2nd	Arnott's	33.5%	37K	-18.1%	-0.8 points
3, held 3rd	Oreo Mondelēz International	16.4%	18.1K	-18.5%	-0.5 points
4, held 4th	Byron Bay Cookies	9%	9.9K	0%	+1.5 points
5, held 5th	McVitie's	1.7%	1.9K	0%	+0.3 points
6, held 6th	Lotus Biscoff	1.5%	1.6K	0%	+0.2 points
7, held 7th	Kez's Kitchen	1.2%	1.3K	0%	+0.2 points

1.Tim Tam
36.7%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.Arnott's
33.5%
Held 2nd. 37K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
3.Oreo
16.4%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
4.Byron Bay Cookies
9%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.5 points.
5.McVitie's
1.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Lotus Biscoff
1.5%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Kez's Kitchen
1.2%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among biscuit brands in Australia?

7 brands

In September 2026, Tim Tam was the most searched among biscuit brands in Australia, with an estimated 40.5K branded searches, 36.7% of all searches for the seven we track. Arnott's is in 2nd place, 3.2 percentage points behind at 33.5%.

Australia biscuit brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Tim Tam	28.2% → 36.7%	46.6%Feb 2026	28.2%Oct 2025	3rd → 1st
Arnott's	31.5% → 33.5%	47.8%Apr 2026	28.5%Feb 2026	1st → 2nd
Oreo	28.2% → 16.4%	28.2%Oct 2025	11.2%Dec 2025	2nd → 3rd
Byron Bay Cookies	8.4% → 9%	12.8%May 2026	5.8%Apr 2026	4th
McVitie's	1.1% → 1.7%	2.2%Jul 2026	1.1%Nov 2025	7th → 5th
Lotus Biscoff	1.3% → 1.5%	3.1%Jan 2026	1.2%Aug 2026	5th → 6th
Kez's Kitchen	1.1% → 1.2%	1.4%Mar 2026	0.88%Apr 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia increased from 28.2% to 36.7%.
Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia increased from 31.5% to 33.5%.
Across the 12 months ending September 2026, Oreo’s share of searches among biscuit brands in Australia decreased from 28.2% to 16.4%.
Across the 12 months ending September 2026, Byron Bay Cookies’ share of searches among biscuit brands in Australia increased from 8.4% to 9%.
Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands in Australia increased from 1.1% to 1.7%.
Across the 12 months ending September 2026, Tim Tam’s share of searches among biscuit brands in Australia peaked at 46.6% in February 2026 and was lowest at 28.2% in October 2025.
Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia peaked at 47.8% in April 2026 and was lowest at 28.5% in February 2026.
Across the 12 months ending September 2026, Oreo’s share of searches among biscuit brands in Australia peaked at 28.2% in October 2025 and was lowest at 11.2% in December 2025.
Across the 12 months ending September 2026, Byron Bay Cookies’ share of searches among biscuit brands in Australia peaked at 12.8% in May 2026 and was lowest at 5.8% in April 2026.
Across the 12 months ending September 2026, McVitie's’ share of searches among biscuit brands in Australia peaked at 2.2% in July 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending September 2026, Lotus Biscoff’s share of searches among biscuit brands in Australia peaked at 3.1% in January 2026 and was lowest at 1.2% in August 2026.
Across the 12 months ending September 2026, Tim Tam rose from 3rd to 1st among biscuit brands in Australia.
Across the 12 months ending September 2026, Arnott's fell from 1st to 2nd among biscuit brands in Australia.
Across the 12 months ending September 2026, Oreo fell from 2nd to 3rd among biscuit brands in Australia.
Across the 12 months ending September 2026, McVitie's rose from 7th to 5th among biscuit brands in Australia.
Across the 12 months ending September 2026, Lotus Biscoff fell from 5th to 6th among biscuit brands in Australia.
Across the 12 months ending September 2026, Kez's Kitchen fell from 6th to 7th among biscuit brands in Australia.

How did search popularity change for Australia biscuit brands in September 2026?

7 changes

In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%.
In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.
In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%.
Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Oreo in Australia fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.
Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Lotus Biscoff in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted for biscuit brands?

8 search terms

Each brand's share of searches among biscuit brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.