Brandwave

How popular isArnott's?

In September 2026, people searched for Arnott's by name about 37,000 times in Australia, an 18.1% decrease from the previous year. These searches made up 33.5% of all Australia biscuit brand searches, placing Arnott's second out of seven brands. When we asked both ChatGPT and Google AI Overviews about biscuit brands, Arnott's appeared in two of the four answers.

Search and AI answers in September 2026

Arnott's is the second most searched of 7 competitors.

  1. Tim TamShare of searches 36.7%Mentioned in 3 of 4 AI answers
  2. Arnott'sShare of searches 33.5%Mentioned in 2 of 4 AI answers
  3. OreoShare of searches 16.4%Mentioned in 0 of 4 AI answers
  4. Byron Bay CookiesShare of searches 9%Mentioned in 0 of 4 AI answers
  5. McVitie'sShare of searches 1.7%Mentioned in 0 of 4 AI answers

+2 more

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Arnott's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tim Tam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arnott's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oreo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Byron Bay Cookies0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McVitie's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lotus Biscoff0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kez's Kitchen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about biscuit brands

4 answers

  • Asked ChatGPT

    “What are the most popular biscuits in Australia?”

    1. 1Tim Tam
    2. 2Arnott's

  • Asked ChatGPT

    “Which biscuit brand is the best in Australia?”

    1. 1Arnott's
    2. 2Tim Tam

  • Asked ChatGPT

    “What are the best Australian cookies?”

    1. 1Tim Tam

  • Searched Google, AI Overview

    “biscuits”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cookies”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Which biscuit brands compete with Arnott's?

    Arnott's against biscuit brands in Australia, by month

    Share of searches by month for Tim Tam, Arnott's, Oreo, Byron Bay Cookies. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTim TamArnott'sOreoByron Bay CookiesMcVitie'sLotus BiscoffKez's Kitchen
    Oct 202528.2%31.5%28.2%8.4%1.1%1.3%1.1%
    Nov 202542%31.4%12.6%10.3%1.1%1.6%1.1%
    Dec 202545.8%29.7%11.2%9.2%1.2%1.8%1.2%
    Jan 202635.6%36.8%13%8.7%1.4%3.1%1.4%
    Feb 202646.6%28.5%13.9%6.2%1.2%2.3%1.2%
    Mar 202636.6%35.4%16.4%7.3%1.2%1.7%1.4%
    Apr 202629.2%47.8%13%5.8%1.7%1.7%0.88%
    May 202635.1%32%15.7%12.8%1.6%1.6%1.1%
    Jun 202636.7%33.5%16.4%9%1.5%1.7%1.2%
    Jul 202636.8%35.6%13.5%9%2.2%1.7%1.2%
    Aug 202637.6%34.3%16.9%7.5%1.4%1.2%0.99%
    Sep 202636.7%33.5%16.4%9%1.7%1.5%1.2%

    1. 1.Tim Tam

      36.7%

      Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

    2. 2.Arnott's

      33.5%

      Held 2nd. 37K estimated branded searches, -18.1% vs prior month. Share -0.8 points.

    3. 3.Oreo

      16.4%

      Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

    4. 4.Byron Bay Cookies

      9%

      Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.5 points.

    5. 5.McVitie's

      1.7%

      Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

    6. 6.Lotus Biscoff

      1.5%

      Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

    7. 7.Kez's Kitchen

      1.2%

      Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

    Compare popularity between Arnott's and its closest rivals

    Every comparison with Arnott's

    6 comparisons

    How has branded search demand for Arnott's changed in Australia over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Arnott's in Australia fell from 45.2K to 37K.
    • Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia increased from 31.5% to 33.5%.
    • Across the 12 months ending September 2026, Arnott's’ share of searches among biscuit brands in Australia peaked at 47.8% in April 2026 and was lowest at 28.5% in February 2026.
    • Across the 12 months ending September 2026, Arnott's fell from 1st to 2nd among biscuit brands in Australia.

    How did search popularity change for Australia biscuit brands in September 2026?

    6 changes

    1. In September 2026, Byron Bay Cookies gained share of searches among biscuit brands in Australia, from 7.5% to 9%.

    2. In September 2026, Tim Tam lost share of searches among biscuit brands in Australia, from 37.6% to 36.7%.

    3. In September 2026, Arnott's lost share of searches among biscuit brands in Australia, from 34.3% to 33.5%.

    4. Estimated monthly branded searches for McVitie's in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

    5. Estimated monthly branded searches for Oreo in Australia fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

    6. Estimated monthly branded searches for Kez's Kitchen in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are Arnott's’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Arnott's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • arnott's biscuits
    • arnotts

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