Arlo vs Hikvision:Which is more popular?
In September 2026, Arlo had more branded searches than Hikvision among home security camera brands in Australia. Arlo had about 9,900 branded searches, while Hikvision had 6,600. Arlo made up 7.3% of all home security camera brand searches we track, and Hikvision accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Hikvision appeared in two of the five answers and Arlo in one. Arlo and Hikvision were each mentioned first in one of the two answers that named either.
Who do people search for more?
Arlo, about 50% more searches than Hikvision
Who does AI mention more?
Hikvision, mentioned in 2 of 5 answers, Arlo in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hikvision was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arlo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arlo and Hikvision were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link Tapo1st
Eufy2nd
Reolink3rd
Ring4th
Google Nest5th- Arlo6th
- Hikvision7th
Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Arlo or Hikvision more popular in search?
This chart shows how often people search Google for Arlo and Hikvision by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.
Share of searches by month for Arlo, Hikvision. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
How has the Arlo and Hikvision comparison changed over the last 12 months?
3 findings
- Arlo was ahead of Hikvision in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia moved from 10.4% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia moved from 7% to 4.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for Australia home security camera brands in September 2026?
2 changes
In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%.
Estimated monthly branded searches for Arlo in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arlo’s and Hikvision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home security camera brands
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