Brandwave

Applaws vs ZIWI Peak:Which is more popular?

In September 2026, Applaws had more branded searches than ZIWI Peak among cat food brands in Australia. Applaws had about 6,000 branded searches, while ZIWI Peak had 2,400. Applaws made up 10.4% of all cat food brand searches we track, and ZIWI Peak accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cat food brands, ZIWI Peak appeared in two of the five answers and Applaws in one. ZIWI Peak was mentioned before Applaws in two out of three answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Applaws, about 3 searches for every 1 for ZIWI Peak

Applaws 6K searchesZIWI Peak 2.4K searches

Who does AI mention more?

ZIWI Peak, mentioned in 2 of 5 answers, Applaws in 1

ZIWI Peak in 2 of 5Applaws in 1 of 5

Who does AI recommend more?

ZIWI Peak, named ahead of Applaws in 2 of 3 answers

ZIWI Peak first in 2Applaws first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Applaws was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZIWI Peak was listed before Applaws in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. +1 more
  11. Applaws11th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Applaws or ZIWI Peak more popular in search?

This chart shows how often people search Google for Applaws and ZIWI Peak by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Applaws and ZIWI Peak among cat food brands in Australia, by month

Share of searches by month for Applaws, ZIWI Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Applaws and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • Applaws was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia moved from 13.9% to 10.4%, and its estimated monthly branded searches moved from 6.3K to 6K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands in Australia held steady at 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Applaws gained share of searches among cat food brands in Australia, from 9.8% to 10.4%.

  2. Estimated monthly branded searches for ZIWI Peak in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Applaws’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Applaws

2 branded search terms

  • applaws
  • applaws cat food

ZIWI Peak

1 branded search term

  • ziwi peak cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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