Brandwave

Applaws vs Fancy Feast:Which is more popular?

In September 2026, Applaws had more branded searches than Fancy Feast among cat food brands in Australia. Applaws had about 6,000 branded searches, while Fancy Feast had 5,400. Applaws made up 10.6% of all cat food brand searches we track, and Fancy Feast accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in three of the five answers and Applaws in one. Fancy Feast was mentioned before Applaws in every answer that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Applaws, about 11% more searches than Fancy Feast

Applaws 6K searchesFancy Feast 5.4K searches

Who does AI mention more?

Fancy Feast, mentioned in 3 of 5 answers, Applaws in 1

Fancy Feast in 3 of 5Applaws in 1 of 5

Who does AI recommend more?

Fancy Feast, named ahead of Applaws in 3 of 3 answers

Fancy Feast first in 3Applaws never first

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Applaws was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fancy Feast was listed before Applaws in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Black Hawk4th
  5. Whiskas5th
  6. Advance6th
  7. ZIWI Peak7th
  8. Felix8th
  9. Dine9th
  10. Applaws10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Applaws or Fancy Feast more popular in search?

This chart shows how often people search Google for Applaws and Fancy Feast by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Applaws and Fancy Feast among cat food brands in Australia, by month

Share of searches by month for Applaws, Fancy Feast. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvance
Oct 202518.3%12.9%14.9%14.9%14.3%8.1%4.3%4.3%3.6%2.3%2%
Nov 202521.9%12.6%14.6%14.6%11.5%8%5.3%3.5%2.9%2.9%2.2%
Dec 202522.4%15.1%14.9%14.9%11.1%8.1%4.3%2.9%2.3%2%2%
Jan 202619.4%13.2%15.9%15.9%10.2%8.6%7.1%3.1%2.6%2%2%
Feb 202622.3%12.8%18.2%12.2%9.5%8.1%6.5%2.9%2.9%2.3%2.3%
Mar 202622.8%13.2%15.3%15.3%9.8%8.3%5.5%3%3%1.9%1.9%
Apr 202620.1%16.6%16.4%13.4%10.6%7.3%5.9%3.2%2.6%1.8%2%
May 202619.3%16%15.8%15.8%10.2%8.6%4.7%3.1%2.5%2%2%
Jun 202621.1%14.3%14.1%21.1%9.1%7.7%4.2%2.8%2.3%1.5%1.7%
Jul 202622.8%14.9%15.3%15.3%9.8%8.3%4.5%3%2.5%1.7%1.9%
Aug 202623.2%15.7%15.6%12.7%10%8.4%4.6%3.6%2.5%1.7%1.9%
Sep 202626.2%14.5%14.3%11.7%10.6%9.5%4.2%3.4%2.3%1.8%1.6%

How has the Applaws and Fancy Feast comparison changed over the last 12 months?

3 findings
  • Applaws was ahead of Fancy Feast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia moved from 14.3% to 10.6%, and its estimated monthly branded searches moved from 6.3K to 6K.
  • Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.

  2. In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Applaws’ and Fancy Feast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Applaws

2 branded search terms

  • applaws
  • applaws cat food

Fancy Feast

1 branded search term

  • fancy feast

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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