Amplifon vs Bay Audio:Which is more popular?
In September 2026, Amplifon had more branded searches than Bay Audio among hearing clinics in Australia. Amplifon had about 14,800 branded searches, while Bay Audio had 1,000. Amplifon made up 33.3% of all hearing clinic searches we track, and Bay Audio accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about hearing clinics, Amplifon and Bay Audio each appeared in one of the four answers.
Who do people search for more?
Amplifon, about 15 searches for every 1 for Bay Audio
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top hearing clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Amplifon and Bay Audio were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hearing Australia4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Amplifon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Specsavers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bay Audio1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hearing clinics
4 answers
Asked ChatGPT
“Where's the best place to get a hearing test in Australia?”
Asked ChatGPT
“Which hearing clinic in Australia has the best hearing aids?”
Asked ChatGPT
“What are the biggest hearing clinic chains in Australia?”
Searched Google, AI Overview
“hearing test”
Searched Google, AI Overview
“audiology”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Amplifon or Bay Audio more popular in search?
This chart shows how often people search Google for Amplifon and Bay Audio by name. Each line represents a brand's share of searches for all four hearing clinics we track, month by month, from searches in Australia.
Share of searches by month for Amplifon, Bay Audio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hearing Australia | Amplifon | Specsavers | Bay Audio |
|---|---|---|---|---|
| Oct 2025 | 60.1% | 32.8% | 2.9% | 4.2% |
| Nov 2025 | 60.5% | 33% | 2.9% | 3.6% |
| Dec 2025 | 60.7% | 33.1% | 2.7% | 3.6% |
| Jan 2026 | 60.5% | 33% | 2.9% | 3.6% |
| Feb 2026 | 64.8% | 28.9% | 3.1% | 3.1% |
| Mar 2026 | 61.2% | 33.5% | 3% | 2.4% |
| Apr 2026 | 61.3% | 33.5% | 2.9% | 2.3% |
| May 2026 | 60.5% | 33% | 3.6% | 2.9% |
| Jun 2026 | 61.3% | 33.5% | 2.9% | 2.3% |
| Jul 2026 | 60.9% | 33.3% | 2.9% | 2.9% |
| Aug 2026 | 65.2% | 29.1% | 3.1% | 2.6% |
| Sep 2026 | 60.9% | 33.3% | 3.6% | 2.2% |
How has the Amplifon and Bay Audio comparison changed over the last 12 months?
3 findings
- Amplifon was ahead of Bay Audio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplifon’s share of searches among hearing clinics in Australia moved from 32.8% to 33.3%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Bay Audio’s share of searches among hearing clinics in Australia moved from 4.2% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for Australia hearing clinics in September 2026?
2 changes
In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%.
Estimated monthly branded searches for Bay Audio in Australia fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amplifon’s and Bay Audio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hearing clinics
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