American Express vs St.George:Which is more popular?
In September 2026, St.George had more branded searches than American Express among credit cards in Australia. St.George had about 376,000 branded searches, while American Express had 4,400. St.George made up 50.5% of all credit card searches we track, and American Express accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about credit cards, American Express appeared in four of the five answers and St.George in none.
Who do people search for more?
St.George, about 85 searches for every 1 for American Express
Who does AI mention more?
American Express, mentioned in 4 of 5 answers, St.George in 0
Who does AI recommend more?
American Express, the only one of the two named
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Top credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. St.George did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit cards
5 answers
Asked ChatGPT
“What's the best credit card in Australia?”
Asked ChatGPT
“Which credit card should I get with no annual fee?”
Asked ChatGPT
“What's the best rewards credit card in Australia?”
Searched Google, AI Overview
“credit card”
Searched Google, AI Overview
“credit cards australia”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is American Express or St.George more popular in search?
This chart shows how often people search Google for American Express and St.George by name. Each line represents a brand's share of searches for all nine credit card brands we track, month by month, from searches in Australia.
Share of searches by month for St.George, American Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.George | Bankwest | CommBank | ANZ | Latitude | NAB | Westpac | Coles | American Express |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 30.1% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 3.2% | 0.79% |
| Nov 2025 | 55.1% | 30.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 2.2% | 0.65% |
| Dec 2025 | 59.2% | 26.8% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 2.4% | 0.7% |
| Jan 2026 | 56.6% | 25.8% | 3.4% | 3.4% | 2.8% | 2.8% | 2.3% | 2.3% | 0.82% |
| Feb 2026 | 58% | 26.3% | 2.8% | 2.8% | 2.3% | 2.8% | 2.3% | 1.9% | 0.69% |
| Mar 2026 | 54% | 29.9% | 2.6% | 2.6% | 3.2% | 2.6% | 2.2% | 2.2% | 0.64% |
| Apr 2026 | 58.6% | 26.5% | 2.3% | 2.3% | 3.5% | 2.3% | 1.9% | 1.9% | 0.57% |
| May 2026 | 58.4% | 26.5% | 2.3% | 2.9% | 2.9% | 2.3% | 1.9% | 2.3% | 0.57% |
| Jun 2026 | 58.6% | 26.5% | 2.3% | 2.3% | 3.5% | 2.3% | 1.9% | 1.9% | 0.57% |
| Jul 2026 | 53.5% | 29.5% | 2.6% | 2.6% | 3.9% | 2.6% | 2.1% | 2.6% | 0.63% |
| Aug 2026 | 49.5% | 27.9% | 5.3% | 3.6% | 3.6% | 3.6% | 2.9% | 2.9% | 0.71% |
| Sep 2026 | 50.5% | 28.1% | 4.4% | 3.6% | 3.6% | 3.6% | 3% | 2.4% | 0.59% |
How has the American Express and St.George comparison changed over the last 12 months?
3 findings
- St.George was ahead of American Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ share of searches among credit cards in Australia moved from 0.79% to 0.59%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia moved from 54.4% to 50.5%, and its estimated monthly branded searches moved from 454K to 376K.
How did search popularity change for Australia credit cards in September 2026?
2 changes
In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%.
Estimated monthly branded searches for American Express in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using American Express’ and St.George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- american express australia
St.George
2 branded search terms
- st george bank
- st george credit card
Other head-to-heads among credit cards
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