Brandwave

American Express vs ANZ:Which is more popular?

In September 2026, ANZ had more branded searches than American Express among credit cards in Australia. ANZ had about 27,100 branded searches, while American Express had 4,400. ANZ made up 3.6% of all credit card searches we track, and American Express accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about credit cards, American Express appeared in four of the five answers and ANZ in one. American Express was mentioned before ANZ in two out of three answers.

Among credit cards in Australia in September 2026

Who do people search for more?

ANZ, about 6 searches for every 1 for American Express

ANZ 27.1K searchesAmerican Express 4.4K searches

Who does AI mention more?

American Express, mentioned in 4 of 5 answers, ANZ in 1

American Express in 4 of 5ANZ in 1 of 5

Who does AI recommend more?

American Express, named ahead of ANZ in 2 of 3 answers

American Express first in 2ANZ first in 1

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Top credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ANZ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. American Express was listed before ANZ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. Coles2nd
  3. ANZ3rd
  4. CommBank4th
  5. Westpac5th
  6. Latitude6th
  7. NAB7th
  8. St.George–
  9. Bankwest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coles2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CommBank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Latitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAB1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St.George0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bankwest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit cards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is American Express or ANZ more popular in search?

This chart shows how often people search Google for American Express and ANZ by name. Each line represents a brand's share of searches for all nine credit card brands we track, month by month, from searches in Australia.

American Express and ANZ among credit cards in Australia, by month

Share of searches by month for ANZ, American Express. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.GeorgeBankwestCommBankANZLatitudeNABWestpacColesAmerican Express
Oct 202554.4%30.1%2.7%2.7%2.2%2.2%1.8%3.2%0.79%
Nov 202555.1%30.5%2.7%2.7%2.2%2.2%1.8%2.2%0.65%
Dec 202559.2%26.8%2.4%2.4%2.4%1.9%1.9%2.4%0.7%
Jan 202656.6%25.8%3.4%3.4%2.8%2.8%2.3%2.3%0.82%
Feb 202658%26.3%2.8%2.8%2.3%2.8%2.3%1.9%0.69%
Mar 202654%29.9%2.6%2.6%3.2%2.6%2.2%2.2%0.64%
Apr 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
May 202658.4%26.5%2.3%2.9%2.9%2.3%1.9%2.3%0.57%
Jun 202658.6%26.5%2.3%2.3%3.5%2.3%1.9%1.9%0.57%
Jul 202653.5%29.5%2.6%2.6%3.9%2.6%2.1%2.6%0.63%
Aug 202649.5%27.9%5.3%3.6%3.6%3.6%2.9%2.9%0.71%
Sep 202650.5%28.1%4.4%3.6%3.6%3.6%3%2.4%0.59%

ANZ sells other things too, so only its searches that name this product count here, like “anz credit card”.

How has the American Express and ANZ comparison changed over the last 12 months?

3 findings
  • ANZ was ahead of American Express in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, American Express’ share of searches among credit cards in Australia moved from 0.79% to 0.59%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, ANZ’s share of searches among credit cards in Australia moved from 2.7% to 3.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for Australia credit cards in September 2026?

2 changes

  1. ANZ’s share of searches among credit cards in Australia has gained ground for 3 months in a row, from 2.3% to 3.6% in September 2026.

  2. Estimated monthly branded searches for American Express in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Express’ and ANZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express

1 branded search term

  • american express australia

ANZ

1 branded search term

  • anz credit card

How the Brand Demand Index is measured

Other head-to-heads among credit cards

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