Brandwave

Amcal vs Priceline Pharmacy:Which is more popular?

In September 2026, Priceline Pharmacy had more branded searches than Amcal among pharmacy chains in Australia. Priceline Pharmacy had about 165,000 branded searches, while Amcal had 12,100. Priceline Pharmacy made up 5.5% of all pharmacy chain searches we track, and Amcal accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Priceline Pharmacy appeared in three of the five answers and Amcal in one. Priceline Pharmacy was mentioned before Amcal in every answer.

Among pharmacy chains in Australia in September 2026

Who do people search for more?

Priceline Pharmacy, about 14 searches for every 1 for Amcal

Priceline Pharmacy 165K searchesAmcal 12.1K searches

Who does AI mention more?

Priceline Pharmacy, mentioned in 3 of 5 answers, Amcal in 1

Priceline Pharmacy in 3 of 5Amcal in 1 of 5

Who does AI recommend more?

Priceline Pharmacy, named ahead of Amcal in every answer

Priceline Pharmacy first in 3Amcal never first

Follow Amcal vs Priceline Pharmacy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Priceline Pharmacy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amcal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Priceline Pharmacy was listed before Amcal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chemist Warehouse1st
  2. Priceline Pharmacy2nd
  3. TerryWhite Chemmart3rd
  4. Discount Drug Stores4th
  5. Amcal5th
  6. Pharmacy 4 Less–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Priceline Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TerryWhite Chemmart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discount Drug Stores2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amcal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pharmacy 4 Less0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Amcal or Priceline Pharmacy more popular in search?

This chart shows how often people search Google for Amcal and Priceline Pharmacy by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in Australia.

Amcal and Priceline Pharmacy among pharmacy chains in Australia, by month

Share of searches by month for Priceline Pharmacy, Amcal. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehousePriceline PharmacyTerryWhite ChemmartAmcalPharmacy 4 LessDiscount Drug Stores
Oct 202591.5%5.5%2%0.4%0.33%0.22%
Nov 202591.9%5.5%1.8%0.33%0.27%0.15%
Dec 202591.8%5.5%1.8%0.41%0.27%0.22%
Jan 202690.6%6.7%1.8%0.4%0.33%0.18%
Feb 202691.5%5.5%2%0.49%0.33%0.18%
Mar 202691.6%5.5%2%0.4%0.33%0.18%
Apr 202688.4%7.9%2.4%0.58%0.39%0.32%
May 202690%6.6%2.2%0.59%0.33%0.27%
Jun 202690.4%6.6%2%0.49%0.33%0.22%
Jul 202690.5%6.6%1.8%0.49%0.33%0.18%
Aug 202691.4%5.5%2%0.49%0.33%0.27%
Sep 202691.5%5.5%2%0.4%0.33%0.22%

How has the Amcal and Priceline Pharmacy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pharmacy chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Amcal in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amcal’s and Priceline Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amcal

1 branded search term

  • amcal

Priceline Pharmacy

2 branded search terms

  • priceline chemist
  • priceline pharmacy

How the Brand Demand Index is measured

Other head-to-heads among pharmacy chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free