Brandwave

How popular isAmcal?

In September 2026, people searched for Amcal by name about 12,100 times in Australia, an 18.2% decrease from the previous year. These searches made up 0.4% of all Australia pharmacy chain searches, placing Amcal fourth out of six chains. When we asked both ChatGPT and Google AI Overviews about pharmacy chains, Amcal appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Amcal is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Chemist WarehouseShare of searches 91.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Priceline PharmacyShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. TerryWhite ChemmartShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. AmcalShare of searches 0.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Pharmacy 4 LessShare of searches 0.33%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amcal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amcal is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chemist Warehouse1st
  2. Priceline Pharmacy2nd
  3. TerryWhite Chemmart3rd
  4. Discount Drug Stores4th
  5. Amcal5th
  6. Pharmacy 4 Less–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Priceline Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TerryWhite Chemmart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discount Drug Stores2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amcal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pharmacy 4 Less0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which pharmacy chains compete with Amcal?

Amcal against pharmacy chains in Australia, by month

Share of searches by month for Chemist Warehouse, Priceline Pharmacy, TerryWhite Chemmart, Amcal. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehousePriceline PharmacyTerryWhite ChemmartAmcalPharmacy 4 LessDiscount Drug Stores
Oct 202591.5%5.5%2%0.4%0.33%0.22%
Nov 202591.9%5.5%1.8%0.33%0.27%0.15%
Dec 202591.8%5.5%1.8%0.41%0.27%0.22%
Jan 202690.6%6.7%1.8%0.4%0.33%0.18%
Feb 202691.5%5.5%2%0.49%0.33%0.18%
Mar 202691.6%5.5%2%0.4%0.33%0.18%
Apr 202688.4%7.9%2.4%0.58%0.39%0.32%
May 202690%6.6%2.2%0.59%0.33%0.27%
Jun 202690.4%6.6%2%0.49%0.33%0.22%
Jul 202690.5%6.6%1.8%0.49%0.33%0.18%
Aug 202691.4%5.5%2%0.49%0.33%0.27%
Sep 202691.5%5.5%2%0.4%0.33%0.22%
  1. Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 60.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Amcal

    0.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Amcal and its closest rivals

Every comparison with Amcal

5 comparisons

How has branded search demand for Amcal changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amcal in Australia fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Amcal’s share of searches among pharmacy chains in Australia held steady at 0.4%.

How did search popularity change for Australia pharmacy chains in September 2026?

6 changes
  1. Chemist Warehouse’s share of searches among pharmacy chains in Australia has gained ground for 3 months in a row, from 90.4% to 91.5% in September 2026.

  2. Estimated monthly branded searches for Discount Drug Stores in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  3. Estimated monthly branded searches for Amcal in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for TerryWhite Chemmart in Australia fell 18.2% over 12 measured months, from 73.6K to 60.2K in September 2026.

  5. Estimated monthly branded searches for Pharmacy 4 Less in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Amcal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amcal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amcal

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How the Brand Demand Index is measured

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Is Amcal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.