Brandwave

Chemist Warehouse vs Priceline Pharmacy:Which is more popular?

In September 2026, Chemist Warehouse had more branded searches than Priceline Pharmacy among pharmacy chains in Australia. Chemist Warehouse had about 2.7 million branded searches, while Priceline Pharmacy had 165,000. Chemist Warehouse made up 91.5% of all pharmacy chain searches we track, and Priceline Pharmacy accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Chemist Warehouse appeared in four of the five answers and Priceline Pharmacy in three. Chemist Warehouse was mentioned before Priceline Pharmacy in every answer.

Among pharmacy chains in Australia in September 2026

Who do people search for more?

Chemist Warehouse, about 17 searches for every 1 for Priceline Pharmacy

Chemist Warehouse 2.7M searchesPriceline Pharmacy 165K searches

Who does AI mention more?

Chemist Warehouse, mentioned in 4 of 5 answers, Priceline Pharmacy in 3

Chemist Warehouse in 4 of 5Priceline Pharmacy in 3 of 5

Who does AI recommend more?

Chemist Warehouse, named ahead of Priceline Pharmacy in every answer

Chemist Warehouse first in 3Priceline Pharmacy never first

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemist Warehouse was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Priceline Pharmacy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chemist Warehouse was listed before Priceline Pharmacy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chemist Warehouse1st
  2. Priceline Pharmacy2nd
  3. TerryWhite Chemmart3rd
  4. Discount Drug Stores4th
  5. Amcal5th
  6. Pharmacy 4 Less–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chemist Warehouse4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Priceline Pharmacy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TerryWhite Chemmart2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discount Drug Stores2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amcal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pharmacy 4 Less0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pharmacy chains

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Chemist Warehouse or Priceline Pharmacy more popular in search?

This chart shows how often people search Google for Chemist Warehouse and Priceline Pharmacy by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in Australia.

Chemist Warehouse and Priceline Pharmacy among pharmacy chains in Australia, by month

Share of searches by month for Chemist Warehouse, Priceline Pharmacy. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehousePriceline PharmacyTerryWhite ChemmartAmcalPharmacy 4 LessDiscount Drug Stores
Oct 202591.5%5.5%2%0.4%0.33%0.22%
Nov 202591.9%5.5%1.8%0.33%0.27%0.15%
Dec 202591.8%5.5%1.8%0.41%0.27%0.22%
Jan 202690.6%6.7%1.8%0.4%0.33%0.18%
Feb 202691.5%5.5%2%0.49%0.33%0.18%
Mar 202691.6%5.5%2%0.4%0.33%0.18%
Apr 202688.4%7.9%2.4%0.58%0.39%0.32%
May 202690%6.6%2.2%0.59%0.33%0.27%
Jun 202690.4%6.6%2%0.49%0.33%0.22%
Jul 202690.5%6.6%1.8%0.49%0.33%0.18%
Aug 202691.4%5.5%2%0.49%0.33%0.27%
Sep 202691.5%5.5%2%0.4%0.33%0.22%

How has the Chemist Warehouse and Priceline Pharmacy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia pharmacy chains in September 2026?

2 changes

  1. Chemist Warehouse’s share of searches among pharmacy chains in Australia has gained ground for 3 months in a row, from 90.4% to 91.5% in September 2026.

  2. Estimated monthly branded searches for Priceline Pharmacy in Australia fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chemist Warehouse’s and Priceline Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemist Warehouse

1 branded search term

  • chemist warehouse

Priceline Pharmacy

2 branded search terms

  • priceline chemist
  • priceline pharmacy

How the Brand Demand Index is measured

Other head-to-heads among pharmacy chains

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