Brandwave

Amber vs EnergyAustralia:Which is more popular?

In September 2026, EnergyAustralia had more branded searches than Amber among energy retailers in Australia. EnergyAustralia had about 165,000 branded searches, while Amber had 18,100. EnergyAustralia made up 16% of all energy retailer searches we track, and Amber accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about energy retailers, EnergyAustralia appeared in four of the five answers and Amber in one. EnergyAustralia was mentioned before Amber in three out of four answers.

Among energy retailers in Australia in September 2026

Who do people search for more?

EnergyAustralia, about 9 searches for every 1 for Amber

EnergyAustralia 165K searchesAmber 18.1K searches

Who does AI mention more?

EnergyAustralia, mentioned in 4 of 5 answers, Amber in 1

EnergyAustralia in 4 of 5Amber in 1 of 5

Who does AI recommend more?

EnergyAustralia, named ahead of Amber in 3 of 4 answers

EnergyAustralia first in 3Amber first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EnergyAustralia was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Amber was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. EnergyAustralia was listed before Amber in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. +2 more
  11. Amber12th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Amber or EnergyAustralia more popular in search?

This chart shows how often people search Google for Amber and EnergyAustralia by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

Amber and EnergyAustralia among energy retailers in Australia, by month

Share of searches by month for EnergyAustralia, Amber. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the Amber and EnergyAustralia comparison changed over the last 12 months?

3 findings
  • EnergyAustralia was ahead of Amber in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, EnergyAustralia’s share of searches among energy retailers in Australia moved from 17.2% to 16%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for Australia energy retailers in September 2026?

2 changes

  1. In September 2026, EnergyAustralia gained share of searches among energy retailers in Australia, from 13% to 16%.

  2. Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amber’s and EnergyAustralia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amber

1 branded search term

  • amber electric

EnergyAustralia

1 branded search term

  • energyaustralia

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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