Allhomes vs Homely:Which is searched more in Australia?
In September 2026, Allhomes had more branded searches than Homely among property portals in Australia. Allhomes had about 90,500 branded searches, while Homely had 5,400. Allhomes made up 16.7% of all property portal searches we track, and Homely accounted for 1%.
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Is Allhomes or Homely more popular in search?
Compare the websites people use to search for homes to buy or rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Allhomes, Homely. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
How has the Allhomes and Homely comparison changed over the last 12 months?
3 findings
- Allhomes was ahead of Homely in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Homely’s share of searches among property portals in Australia moved from 1.1% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for Australia property portals in September 2026?
2 changes
In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allhomes’ and Homely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property portals
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