Brandwave

Alinta Energy vs Lumo Energy:Which is more popular?

In September 2026, Alinta Energy had more branded searches than Lumo Energy among energy retailers in Australia. Alinta Energy had about 60,500 branded searches, while Lumo Energy had 22,200. Alinta Energy made up 5.9% of all energy retailer searches we track, and Lumo Energy accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about energy retailers, Alinta Energy and Lumo Energy each appeared in one of the five answers.

Among energy retailers in Australia in September 2026

Who do people search for more?

Alinta Energy, about 3 searches for every 1 for Lumo Energy

Alinta Energy 60.5K searchesLumo Energy 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Alinta Energy in 1 of 5Lumo Energy in 1 of 5

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alinta Energy and Lumo Energy were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. +1 more
  11. Lumo Energy11th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Alinta Energy or Lumo Energy more popular in search?

This chart shows how often people search Google for Alinta Energy and Lumo Energy by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

Alinta Energy and Lumo Energy among energy retailers in Australia, by month

Share of searches by month for Alinta Energy, Lumo Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the Alinta Energy and Lumo Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia energy retailers in September 2026?

3 changes

  1. In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.

  2. In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%.

  3. Estimated monthly branded searches for Lumo Energy in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alinta Energy’s and Lumo Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alinta Energy

1 branded search term

  • alinta energy

Lumo Energy

1 branded search term

  • lumo energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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