Alinta Energy vs Amber:Which is searched more in Australia?
In September 2026, Alinta Energy had more branded searches than Amber among energy retailers in Australia. Alinta Energy had about 60,500 branded searches, while Amber had 18,100. Alinta Energy made up 5.9% of all energy retailer searches we track, and Amber accounted for 1.8%.
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Is Alinta Energy or Amber more popular in search?
Compare the companies that sell electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Alinta Energy, Amber. The figures are in the table below the chart.
View monthly share of searches table
| Month | AGL | Origin | EnergyAustralia | Red Energy | GloBird Energy | Alinta Energy | 1st Energy | OVO | Lumo Energy | Amber | Momentum Energy | Powershop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21% | 17.2% | 11.5% | 5.2% | 6.3% | 0.69% | 2.8% | 2.8% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 22.9% | 22.9% | 18.8% | 10.3% | 5.6% | 6.9% | 0.75% | 2.5% | 2.5% | 2.5% | 2.5% | 1.7% |
| Dec 2025 | 24.1% | 24.1% | 16.2% | 10.8% | 4.8% | 7.2% | 0.65% | 2.7% | 2.7% | 3.2% | 2.2% | 1.4% |
| Jan 2026 | 20.6% | 25.2% | 16.9% | 11.2% | 6.2% | 7.6% | 0.83% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% |
| Feb 2026 | 21.6% | 26.5% | 14.5% | 11.8% | 6.5% | 6.5% | 0.71% | 2.9% | 2.4% | 2.9% | 1.9% | 1.6% |
| Mar 2026 | 23.5% | 23.5% | 15.8% | 10.5% | 7.1% | 7.1% | 0.77% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% |
| Apr 2026 | 22.2% | 22.2% | 14.9% | 10% | 10% | 6.7% | 0.89% | 3.7% | 2.5% | 3% | 2% | 2% |
| May 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.9% | 5.9% | 1.2% | 4% | 2.2% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 23.7% | 23.7% | 13% | 10.6% | 7.1% | 7.1% | 1.7% | 4.8% | 2.1% | 2.1% | 2.1% | 1.7% |
| Jul 2026 | 20.3% | 24.9% | 13.6% | 11.2% | 7.5% | 7.5% | 1.8% | 5% | 2.2% | 1.8% | 1.8% | 2.2% |
| Aug 2026 | 23.6% | 23.6% | 13% | 10.6% | 8.7% | 7.1% | 1.7% | 3.9% | 2.6% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 23.8% | 23.8% | 16% | 10.7% | 7.2% | 5.9% | 2.6% | 2.6% | 2.2% | 1.8% | 1.8% | 1.8% |
How has the Alinta Energy and Amber comparison changed over the last 12 months?
3 findings
- Alinta Energy was ahead of Amber in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alinta Energy’s share of searches among energy retailers in Australia moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for Australia energy retailers in September 2026?
2 changes
In September 2026, Alinta Energy lost share of searches among energy retailers in Australia, from 7.1% to 5.9%.
Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alinta Energy’s and Amber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alinta Energy
1 branded search term
- alinta energy
Amber
1 branded search term
- amber electric
Other head-to-heads among energy retailers
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