Brandwave

Aesop vs Glasshouse Fragrances:Which is more popular?

In September 2026, Glasshouse Fragrances had more branded searches than Aesop among candle and home fragrance brands in Australia. Glasshouse Fragrances had about 22,200 branded searches, while Aesop had 1,000. Glasshouse Fragrances made up 33.1% of all candle and home fragrance brand searches we track, and Aesop accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, Glasshouse Fragrances appeared in three of the five answers and Aesop in two. Glasshouse Fragrances was mentioned before Aesop in every answer.

Among candle and home fragrance brands in Australia in September 2026

Who do people search for more?

Glasshouse Fragrances, about 22 searches for every 1 for Aesop

Glasshouse Fragrances 22.2K searchesAesop 1K searches

Who does AI mention more?

Glasshouse Fragrances, mentioned in 3 of 5 answers, Aesop in 2

Glasshouse Fragrances in 3 of 5Aesop in 2 of 5

Who does AI recommend more?

Glasshouse Fragrances, named ahead of Aesop in every answer

Glasshouse Fragrances first in 3Aesop never first

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Top candle and home fragrance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Glasshouse Fragrances was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aesop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glasshouse Fragrances was listed before Aesop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Glasshouse Fragrances1st
  2. Ecoya2nd
  3. Circa3rd
  4. Peppermint Grove4th
  5. Aesop5th
  6. Dusk–
  7. Diptyque–
  8. Maison Balzac–
  9. Jo Malone–
  10. Palm Beach Collection–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle and home fragrance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Aesop or Glasshouse Fragrances more popular in search?

This chart shows how often people search Google for Aesop and Glasshouse Fragrances by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.

Aesop and Glasshouse Fragrances among candle and home fragrance brands in Australia, by month

Share of searches by month for Glasshouse Fragrances, Aesop. The figures are in the table below the chart.

View monthly share of searches table
MonthGlasshouse FragrancesDuskDiptyqueMaison BalzacEcoyaJo MaloneCircaPalm Beach CollectionPeppermint GroveAesop
Oct 202536.3%19.8%7.2%16.2%7.2%3.9%3.2%3.2%1.7%1.2%
Nov 202538.6%17.3%6.3%17.3%9.5%2.8%2.8%2.8%1.5%1%
Dec 202535.6%23.9%7.1%16%5.8%3.2%2.6%2.6%2.1%1.1%
Jan 202625.6%17.1%21%17.1%7.7%3.4%2.3%2.7%1.8%1.2%
Feb 202628.4%19%12.7%19%8.4%3.6%2.5%3.1%1.7%1.7%
Mar 202629.5%19.7%10.8%19.7%8.8%3.1%2.6%2.6%1.6%1.4%
Apr 202631.3%20.9%11.4%14%9.3%3.3%2.8%3.3%2.2%1.5%
May 202632.1%21.4%11.7%14.3%7.8%4.2%2.3%2.7%1.9%1.4%
Jun 202633%18%14.7%14.7%8%3.6%2.4%2.4%1.9%1.3%
Jul 202630.2%20.1%16.5%11%11%3.3%2.6%2.2%1.8%1.4%
Aug 202629.8%19.8%13.3%16.2%8.8%3.9%2.5%2.5%1.7%1.3%
Sep 202633.1%22.1%12.1%12.1%8.1%4.3%2.4%2.4%1.9%1.5%

Aesop sells other things too, so only its searches that name this product count here, like “aesop candle”.

How has the Aesop and Glasshouse Fragrances comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia candle and home fragrance brands in September 2026?

2 changes

  1. In September 2026, Glasshouse Fragrances gained share of searches among candle and home fragrance brands in Australia, from 29.8% to 33.1%.

  2. Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aesop’s and Glasshouse Fragrances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aesop

1 branded search term

  • aesop candle

Glasshouse Fragrances

1 branded search term

  • glasshouse candles

How the Brand Demand Index is measured

Other head-to-heads among candle and home fragrance brands

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