Aesop vs Dusk:Which is more popular?
In September 2026, Dusk had more branded searches than Aesop among candle and home fragrance brands in Australia. Dusk had about 14,800 branded searches, while Aesop had 1,000. Dusk made up 22.1% of all candle and home fragrance brand searches we track, and Aesop accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, Aesop appeared in two of the five answers and Dusk in none.
Who do people search for more?
Dusk, about 15 searches for every 1 for Aesop
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Top candle and home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aesop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dusk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle and home fragrance brands
5 answers
Asked ChatGPT
“Which candle brand should I buy in Australia?”
Asked ChatGPT
“What are the best candle brands in Australia?”
Asked ChatGPT
“Which candles make a good gift?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“scented candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Aesop or Dusk more popular in search?
This chart shows how often people search Google for Aesop and Dusk by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Dusk, Aesop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glasshouse Fragrances | Dusk | Diptyque | Maison Balzac | Ecoya | Jo Malone | Circa | Palm Beach Collection | Peppermint Grove | Aesop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 19.8% | 7.2% | 16.2% | 7.2% | 3.9% | 3.2% | 3.2% | 1.7% | 1.2% |
| Nov 2025 | 38.6% | 17.3% | 6.3% | 17.3% | 9.5% | 2.8% | 2.8% | 2.8% | 1.5% | 1% |
| Dec 2025 | 35.6% | 23.9% | 7.1% | 16% | 5.8% | 3.2% | 2.6% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 25.6% | 17.1% | 21% | 17.1% | 7.7% | 3.4% | 2.3% | 2.7% | 1.8% | 1.2% |
| Feb 2026 | 28.4% | 19% | 12.7% | 19% | 8.4% | 3.6% | 2.5% | 3.1% | 1.7% | 1.7% |
| Mar 2026 | 29.5% | 19.7% | 10.8% | 19.7% | 8.8% | 3.1% | 2.6% | 2.6% | 1.6% | 1.4% |
| Apr 2026 | 31.3% | 20.9% | 11.4% | 14% | 9.3% | 3.3% | 2.8% | 3.3% | 2.2% | 1.5% |
| May 2026 | 32.1% | 21.4% | 11.7% | 14.3% | 7.8% | 4.2% | 2.3% | 2.7% | 1.9% | 1.4% |
| Jun 2026 | 33% | 18% | 14.7% | 14.7% | 8% | 3.6% | 2.4% | 2.4% | 1.9% | 1.3% |
| Jul 2026 | 30.2% | 20.1% | 16.5% | 11% | 11% | 3.3% | 2.6% | 2.2% | 1.8% | 1.4% |
| Aug 2026 | 29.8% | 19.8% | 13.3% | 16.2% | 8.8% | 3.9% | 2.5% | 2.5% | 1.7% | 1.3% |
| Sep 2026 | 33.1% | 22.1% | 12.1% | 12.1% | 8.1% | 4.3% | 2.4% | 2.4% | 1.9% | 1.5% |
Aesop sells other things too, so only its searches that name this product count here, like “aesop candle”.
How has the Aesop and Dusk comparison changed over the last 12 months?
3 findings
- Dusk was ahead of Aesop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among candle and home fragrance brands in Australia moved from 1.2% to 1.5%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, Dusk’s share of searches among candle and home fragrance brands in Australia moved from 19.8% to 22.1%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia candle and home fragrance brands in September 2026?
2 changes
In September 2026, Dusk gained share of searches among candle and home fragrance brands in Australia, from 19.8% to 22.1%.
Estimated monthly branded searches for Aesop in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aesop’s and Dusk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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