AEG Powertools vs HiKOKI:Which is more popular?
In September 2026, AEG Powertools had more branded searches than HiKOKI among power tool brands in Australia. AEG Powertools had about 5,120 branded searches, while HiKOKI had 4,400. AEG Powertools made up 3.8% of all power tool brand searches we track, and HiKOKI accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about power tool brands, neither AEG Powertools nor HiKOKI appeared in any of the five answers.
Who do people search for more?
AEG Powertools, about 16% more searches than HiKOKI
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AEG Powertools nor HiKOKI showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“What's the best power tool brand in Australia?”
Asked ChatGPT
“What are the best cordless power tool brands?”
Asked ChatGPT
“Which cordless drill brand do tradies use?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is AEG Powertools or HiKOKI more popular in search?
This chart shows how often people search Google for AEG Powertools and HiKOKI by name. Each line represents a brand's share of searches for all ten power tool brands we track, month by month, from searches in Australia.
Share of searches by month for AEG Powertools, HiKOKI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | Milwaukee | DeWalt | Ozito | Festool | AEG Powertools | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 21.8% | 8.8% | 11.9% | 9.7% | 5.3% | 4.8% | 2.9% | 1.5% | 0.71% |
| Nov 2025 | 36.1% | 19.7% | 9.8% | 10.8% | 8.8% | 4.8% | 4.4% | 3.2% | 1.7% | 0.73% |
| Dec 2025 | 37.4% | 20.5% | 8.5% | 11.2% | 9.1% | 4.1% | 4.5% | 2.7% | 1.4% | 0.66% |
| Jan 2026 | 39.1% | 21.4% | 7.2% | 9.6% | 9.6% | 4.3% | 3.9% | 2.8% | 1.5% | 0.57% |
| Feb 2026 | 32.7% | 21.9% | 9.9% | 12% | 8% | 5.3% | 4% | 3.6% | 1.9% | 0.71% |
| Mar 2026 | 33.1% | 22.2% | 12.3% | 9.9% | 8.1% | 5.4% | 3.3% | 3.6% | 1.6% | 0.59% |
| Apr 2026 | 36.5% | 20% | 11.1% | 10.9% | 7.3% | 4.9% | 3.8% | 3.2% | 1.7% | 0.65% |
| May 2026 | 27.3% | 22.3% | 14.2% | 12.2% | 8.2% | 5.4% | 4.1% | 3.6% | 2% | 0.73% |
| Jun 2026 | 26.8% | 21.9% | 12.7% | 14.7% | 6.6% | 5.3% | 4.9% | 4.4% | 1.9% | 0.81% |
| Jul 2026 | 25.9% | 25.9% | 12.3% | 11.6% | 7.8% | 5.2% | 4.8% | 4.2% | 1.5% | 0.84% |
| Aug 2026 | 30.6% | 20.5% | 15.9% | 11.2% | 7.5% | 5% | 3.9% | 3.3% | 1.4% | 0.67% |
| Sep 2026 | 36.4% | 19.9% | 12.6% | 10.9% | 7.3% | 4% | 3.8% | 3.2% | 1.4% | 0.53% |
How has the AEG Powertools and HiKOKI comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: HiKOKI took it in March 2026, AEG Powertools took it in April 2026.
- Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 6K to 5.1K.
- Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in Australia moved from 2.9% to 3.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
How did search popularity change for Australia power tool brands in September 2026?
2 changes
HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026.
AEG Powertools’ share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.9% to 3.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AEG Powertools’ and HiKOKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AEG Powertools
2 branded search terms
- aeg drill
- aeg tools
HiKOKI
1 branded search term
- hikoki
Other head-to-heads among power tool brands
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