AEG Powertools vs DeWalt:Which is more popular?
In September 2026, DeWalt had more branded searches than AEG Powertools among power tool brands in Australia. DeWalt had about 14,800 branded searches, while AEG Powertools had 5,120. DeWalt made up 10.9% of all power tool brand searches we track, and AEG Powertools accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about power tool brands, DeWalt appeared in four of the five answers and AEG Powertools in none.
Who do people search for more?
DeWalt, about 3 searches for every 1 for AEG Powertools
Who does AI mention more?
DeWalt, mentioned in 4 of 5 answers, AEG Powertools in 0
Who does AI recommend more?
DeWalt, the only one of the two named
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AEG Powertools did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“What's the best power tool brand in Australia?”
Asked ChatGPT
“What are the best cordless power tool brands?”
Asked ChatGPT
“Which cordless drill brand do tradies use?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is AEG Powertools or DeWalt more popular in search?
This chart shows how often people search Google for AEG Powertools and DeWalt by name. Each line represents a brand's share of searches for all ten power tool brands we track, month by month, from searches in Australia.
Share of searches by month for DeWalt, AEG Powertools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | Milwaukee | DeWalt | Ozito | Festool | AEG Powertools | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 21.8% | 8.8% | 11.9% | 9.7% | 5.3% | 4.8% | 2.9% | 1.5% | 0.71% |
| Nov 2025 | 36.1% | 19.7% | 9.8% | 10.8% | 8.8% | 4.8% | 4.4% | 3.2% | 1.7% | 0.73% |
| Dec 2025 | 37.4% | 20.5% | 8.5% | 11.2% | 9.1% | 4.1% | 4.5% | 2.7% | 1.4% | 0.66% |
| Jan 2026 | 39.1% | 21.4% | 7.2% | 9.6% | 9.6% | 4.3% | 3.9% | 2.8% | 1.5% | 0.57% |
| Feb 2026 | 32.7% | 21.9% | 9.9% | 12% | 8% | 5.3% | 4% | 3.6% | 1.9% | 0.71% |
| Mar 2026 | 33.1% | 22.2% | 12.3% | 9.9% | 8.1% | 5.4% | 3.3% | 3.6% | 1.6% | 0.59% |
| Apr 2026 | 36.5% | 20% | 11.1% | 10.9% | 7.3% | 4.9% | 3.8% | 3.2% | 1.7% | 0.65% |
| May 2026 | 27.3% | 22.3% | 14.2% | 12.2% | 8.2% | 5.4% | 4.1% | 3.6% | 2% | 0.73% |
| Jun 2026 | 26.8% | 21.9% | 12.7% | 14.7% | 6.6% | 5.3% | 4.9% | 4.4% | 1.9% | 0.81% |
| Jul 2026 | 25.9% | 25.9% | 12.3% | 11.6% | 7.8% | 5.2% | 4.8% | 4.2% | 1.5% | 0.84% |
| Aug 2026 | 30.6% | 20.5% | 15.9% | 11.2% | 7.5% | 5% | 3.9% | 3.3% | 1.4% | 0.67% |
| Sep 2026 | 36.4% | 19.9% | 12.6% | 10.9% | 7.3% | 4% | 3.8% | 3.2% | 1.4% | 0.53% |
How has the AEG Powertools and DeWalt comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of AEG Powertools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AEG Powertools’ share of searches among power tool brands in Australia moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 6K to 5.1K.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia moved from 11.9% to 10.9%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia power tool brands in September 2026?
2 changes
DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026.
AEG Powertools’ share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.9% to 3.8% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AEG Powertools’ and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AEG Powertools
2 branded search terms
- aeg drill
- aeg tools
DeWalt
1 branded search term
- dewalt
Other head-to-heads among power tool brands
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