Adidas vs Puma:Which is more popular?
In September 2026, Adidas had more branded searches than Puma among sneaker brands in Australia. Adidas had about 40,500 branded searches, while Puma had 14,800. Adidas made up 10.4% of all sneaker brand searches we track, and Puma accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about sneaker brands, Adidas appeared in three of the five answers and Puma in two. Adidas was mentioned before Puma in two out of three answers that named either.
Who do people search for more?
Adidas, about 3 searches for every 1 for Puma
Who does AI mention more?
Adidas, mentioned in 3 of 5 answers, Puma in 2
Who does AI recommend more?
Adidas, named ahead of Puma in 2 of 3 answers
Follow Adidas vs Puma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Puma was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Puma in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HOKA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nike2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skechers2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
On2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Converse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reebok2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about sneaker brands
5 answers
Asked ChatGPT
“What are the best sneaker brands in Australia?”
Asked ChatGPT
“Which sneakers are most comfortable for everyday wear?”
Asked ChatGPT
“What are the best women's sneakers?”
Searched Google, AI Overview
“sneakers”
Searched Google, AI Overview
“womens sneakers”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Adidas or Puma more popular in search?
This chart shows how often people search Google for Adidas and Puma by name. Each line represents a brand's share of searches for all 14 sneaker brands we track, month by month, from searches in Australia.
Share of searches by month for Adidas, Puma. The figures are in the table below the chart.
View monthly share of searches table
| Month | HOKA | Nike | Adidas | New Balance | Skechers | ASICS | On | Converse | Puma | Reebok | Vans | Volley | VEJA | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.6% | 19% | 10.4% | 10.4% | 10.4% | 7% | 7% | 3.8% | 4.6% | 3.1% | 3.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 15.8% | 19.3% | 10.5% | 10.5% | 10.5% | 8.6% | 7.1% | 3.2% | 3.9% | 3.2% | 2.6% | 1.7% | 1.4% | 1.7% |
| Dec 2025 | 16.8% | 16.8% | 11.2% | 11.2% | 11.2% | 7.5% | 7.5% | 3.4% | 5% | 3.4% | 2.2% | 1.5% | 1.2% | 1% |
| Jan 2026 | 16.5% | 16.5% | 9% | 11.1% | 13.5% | 9% | 7.4% | 3.3% | 4% | 3.3% | 2.2% | 1.8% | 0.98% | 1.2% |
| Feb 2026 | 16.7% | 16.7% | 9.1% | 11.1% | 13.6% | 9.1% | 6.1% | 2.7% | 4.1% | 3.3% | 2.2% | 2.7% | 0.98% | 1.5% |
| Mar 2026 | 14.7% | 18% | 9.9% | 12.1% | 12.1% | 8.1% | 5.4% | 3.6% | 4.4% | 2.9% | 2.4% | 2.9% | 1.1% | 2.4% |
| Apr 2026 | 16.2% | 16.2% | 10.8% | 8.8% | 10.8% | 7.2% | 5.9% | 3.2% | 4% | 2.6% | 2.2% | 2.2% | 0.96% | 8.8% |
| May 2026 | 16.4% | 16.4% | 13.4% | 11% | 11% | 7.3% | 6% | 3.3% | 4% | 3.3% | 2.2% | 2.7% | 1.2% | 1.8% |
| Jun 2026 | 16% | 16% | 13.1% | 10.7% | 10.7% | 8.8% | 7.2% | 3.2% | 3.9% | 3.2% | 2.1% | 2.1% | 1.2% | 1.7% |
| Jul 2026 | 15.3% | 18.7% | 12.5% | 10.3% | 12.5% | 8.4% | 5.6% | 3.1% | 3.7% | 3.1% | 2.5% | 2.1% | 1.1% | 1.1% |
| Aug 2026 | 14.7% | 18% | 12.1% | 9.9% | 12.1% | 8.1% | 6.6% | 3.6% | 4.4% | 3.6% | 2.4% | 2.4% | 1.1% | 1.1% |
| Sep 2026 | 15.6% | 15.6% | 10.4% | 10.4% | 10.4% | 8.5% | 8.5% | 7% | 3.8% | 3.1% | 2.5% | 2.1% | 1.1% | 0.93% |
How has the Adidas and Puma comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Puma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Puma’s share of searches among sneaker brands in Australia moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for Australia sneaker brands in September 2026?
3 changes
In September 2026, Converse overtook Puma to rank 8th among sneaker brands in Australia, with 7% of the searches.
In September 2026, Adidas lost share of searches among sneaker brands in Australia, from 12.1% to 10.4%.
In September 2026, Puma lost share of searches among sneaker brands in Australia, from 4.4% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.