1st Energy vs OVO:Which is more popular?
In September 2026, 1st Energy and OVO were level in searches among energy retailers in Australia, with an estimated 27.1K branded searches each, at 2.6% of the total each. When we asked ChatGPT and Google AI Overviews about energy retailers, 1st Energy and OVO each appeared in two of the five answers. OVO was mentioned before 1st Energy in every answer that named either.
Who do people search for more?
1st Energy and OVO are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
OVO, named ahead of 1st Energy in 2 of 2 answers
Follow 1st Energy vs OVO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top energy retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1st Energy and OVO were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OVO was listed before 1st Energy in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GloBird Energy1st- OVO2nd
Origin3rd
AGL4th
Red Energy5th
1st Energy6th
Momentum Energy7th
EnergyAustralia8th
Alinta Energy9th
Powershop9th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy retailers
5 answers
Asked ChatGPT
“Which energy retailer should I switch to in Australia?”
Asked ChatGPT
“What are the best energy retailers in Australia?”
Asked ChatGPT
“What's the cheapest good electricity provider in Australia for a home with solar panels?”
Searched Google, AI Overview
“compare electricity”
Searched Google, AI Overview
“best energy provider”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is 1st Energy or OVO more popular in search?
This chart shows how often people search Google for 1st Energy and OVO by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.
Share of searches by month for 1st Energy, OVO. The figures are in the table below the chart.
View monthly share of searches table
| Month | AGL | Origin | EnergyAustralia | Red Energy | GloBird Energy | Alinta Energy | 1st Energy | OVO | Lumo Energy | Amber | Momentum Energy | Powershop |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 21% | 17.2% | 11.5% | 5.2% | 6.3% | 0.69% | 2.8% | 2.8% | 2.8% | 2.3% | 1.5% |
| Nov 2025 | 22.9% | 22.9% | 18.8% | 10.3% | 5.6% | 6.9% | 0.75% | 2.5% | 2.5% | 2.5% | 2.5% | 1.7% |
| Dec 2025 | 24.1% | 24.1% | 16.2% | 10.8% | 4.8% | 7.2% | 0.65% | 2.7% | 2.7% | 3.2% | 2.2% | 1.4% |
| Jan 2026 | 20.6% | 25.2% | 16.9% | 11.2% | 6.2% | 7.6% | 0.83% | 2.8% | 2.3% | 2.8% | 2.3% | 1.5% |
| Feb 2026 | 21.6% | 26.5% | 14.5% | 11.8% | 6.5% | 6.5% | 0.71% | 2.9% | 2.4% | 2.9% | 1.9% | 1.6% |
| Mar 2026 | 23.5% | 23.5% | 15.8% | 10.5% | 7.1% | 7.1% | 0.77% | 3.2% | 2.1% | 2.6% | 2.1% | 1.7% |
| Apr 2026 | 22.2% | 22.2% | 14.9% | 10% | 10% | 6.7% | 0.89% | 3.7% | 2.5% | 3% | 2% | 2% |
| May 2026 | 24.1% | 24.1% | 13.2% | 10.8% | 8.9% | 5.9% | 1.2% | 4% | 2.2% | 2.2% | 1.8% | 1.8% |
| Jun 2026 | 23.7% | 23.7% | 13% | 10.6% | 7.1% | 7.1% | 1.7% | 4.8% | 2.1% | 2.1% | 2.1% | 1.7% |
| Jul 2026 | 20.3% | 24.9% | 13.6% | 11.2% | 7.5% | 7.5% | 1.8% | 5% | 2.2% | 1.8% | 1.8% | 2.2% |
| Aug 2026 | 23.6% | 23.6% | 13% | 10.6% | 8.7% | 7.1% | 1.7% | 3.9% | 2.6% | 1.7% | 1.7% | 1.7% |
| Sep 2026 | 23.8% | 23.8% | 16% | 10.7% | 7.2% | 5.9% | 2.6% | 2.6% | 2.2% | 1.8% | 1.8% | 1.8% |
How has the 1st Energy and OVO comparison changed over the last 12 months?
3 findings
- 1st Energy was ahead of OVO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1st Energy’s share of searches among energy retailers in Australia moved from 0.69% to 2.6%, and its estimated monthly branded searches moved from 6.6K to 27.1K.
- Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia energy retailers in September 2026?
2 changes
In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.
In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 1st Energy’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1st Energy
1 branded search term
- 1st energy
OVO
1 branded search term
- ovo energy
Other head-to-heads among energy retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.