Brandwave

1st Energy vs GloBird Energy:Which is more popular?

In September 2026, GloBird Energy had more branded searches than 1st Energy among energy retailers in Australia. GloBird Energy had about 74,000 branded searches, while 1st Energy had 27,100. GloBird Energy made up 7.2% of all energy retailer searches we track, and 1st Energy accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about energy retailers, GloBird Energy appeared in three of the five answers and 1st Energy in two. GloBird Energy was mentioned before 1st Energy in every answer that named either.

Among energy retailers in Australia in September 2026

Who do people search for more?

GloBird Energy, about 3 searches for every 1 for 1st Energy

GloBird Energy 74K searches1st Energy 27.1K searches

Who does AI mention more?

GloBird Energy, mentioned in 3 of 5 answers, 1st Energy in 2

GloBird Energy in 3 of 51st Energy in 2 of 5

Who does AI recommend more?

GloBird Energy, named ahead of 1st Energy in 3 of 3 answers

GloBird Energy first in 31st Energy never first

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GloBird Energy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. 1st Energy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GloBird Energy was listed before 1st Energy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is 1st Energy or GloBird Energy more popular in search?

This chart shows how often people search Google for 1st Energy and GloBird Energy by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

1st Energy and GloBird Energy among energy retailers in Australia, by month

Share of searches by month for GloBird Energy, 1st Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the 1st Energy and GloBird Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia energy retailers in September 2026?

2 changes

  1. In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.

  2. In September 2026, GloBird Energy lost share of searches among energy retailers in Australia, from 8.7% to 7.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using 1st Energy’s and GloBird Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1st Energy

1 branded search term

  • 1st energy

GloBird Energy

1 branded search term

  • globird

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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