Novus vs O'Brien:Which is more popular?
In September 2026, O'Brien had more branded searches than Novus among windscreen repair companies in Australia. O'Brien had about 18,100 branded searches, while Novus had 1,900. O'Brien made up 71.3% of all windscreen repair company searches we track, and Novus accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about windscreen repair companies, O'Brien appeared in all three answers and Novus in two. O'Brien was mentioned before Novus in every answer.
Who do people search for more?
O'Brien, about 10 searches for every 1 for Novus
Who does AI mention more?
O'Brien, mentioned in every answer we collected
Who does AI recommend more?
O'Brien, named ahead of Novus in every answer
Follow Novus vs O'Brien and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top windscreen repair companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, O'Brien appeared in all three answers. Novus was mentioned in two out of three: in two of the three ChatGPT answers. O'Brien was listed before Novus in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- O'Brien1st
Instant Windscreens2nd
Novus3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O'Brien3 of 3Named in 3 of 3 ChatGPT answers
- Instant Windscreens2 of 3Named in 2 of 3 ChatGPT answers
- Novus2 of 3Named in 2 of 3 ChatGPT answers
See every answer about windscreen repair companies
3 answers
Asked ChatGPT
“What's the best windscreen repair company in Australia?”
Asked ChatGPT
“Who should I use for windscreen replacement in Australia?”
Asked ChatGPT
“Which Australian windscreen company is best for an insurance claim?”
Searched Google, AI Overview
“windscreen replacement”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“windscreen repair”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Novus or O'Brien more popular in search?
This chart shows how often people search Google for Novus and O'Brien by name. Each line represents a brand's share of searches for all three windscreen repair companies we track, month by month, from searches in Australia.
Share of searches by month for O'Brien, Novus. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Brien | Instant Windscreens | Novus |
|---|---|---|---|
| Oct 2025 | 66.8% | 24.4% | 8.9% |
| Nov 2025 | 62.2% | 27.8% | 10% |
| Dec 2025 | 62.2% | 27.8% | 10% |
| Jan 2026 | 62.2% | 27.8% | 10% |
| Feb 2026 | 65.5% | 23.9% | 10.6% |
| Mar 2026 | 74% | 18% | 8% |
| Apr 2026 | 74.2% | 18% | 7.8% |
| May 2026 | 74.2% | 18% | 7.8% |
| Jun 2026 | 74.2% | 18% | 7.8% |
| Jul 2026 | 76.6% | 15.2% | 8.3% |
| Aug 2026 | 71.2% | 21.2% | 7.7% |
| Sep 2026 | 71.3% | 21.3% | 7.5% |
How has the Novus and O'Brien comparison changed over the last 12 months?
3 findings
- O'Brien was ahead of Novus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novus’ share of searches among windscreen repair companies in Australia moved from 8.9% to 7.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, O'Brien’s share of searches among windscreen repair companies in Australia moved from 66.8% to 71.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia windscreen repair companies in September 2026?
1 change
Estimated monthly branded searches for Novus in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Novus’ and O'Brien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among windscreen repair companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.