Brandwave

Instant Windscreens vs Novus:Which is more popular?

In September 2026, Instant Windscreens had more branded searches than Novus among windscreen repair companies in Australia. Instant Windscreens had about 5,400 branded searches, while Novus had 1,900. Instant Windscreens made up 21.3% of all windscreen repair company searches we track, and Novus accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about windscreen repair companies, Instant Windscreens and Novus each appeared in two of the three answers. Instant Windscreens was mentioned before Novus in two out of three answers.

Among windscreen repair companies in Australia in September 2026

Who do people search for more?

Instant Windscreens, about 3 searches for every 1 for Novus

Instant Windscreens 5.4K searchesNovus 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Instant Windscreens in 2 of 3Novus in 2 of 3

Who does AI recommend more?

Instant Windscreens, named ahead of Novus in 2 of 3 answers

Instant Windscreens first in 2Novus first in 1

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Top windscreen repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Instant Windscreens and Novus were each mentioned in two out of three: in two of the three ChatGPT answers. Instant Windscreens was listed before Novus in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Brien1st
  2. Instant Windscreens2nd
  3. Novus3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Brien3 of 3Named in 3 of 3 ChatGPT answers
  • Instant Windscreens2 of 3Named in 2 of 3 ChatGPT answers
  • Novus2 of 3Named in 2 of 3 ChatGPT answers

See every answer about windscreen repair companies

3 answers
  • Asked ChatGPT

    “What's the best windscreen repair company in Australia?”

    1. 1O'Brien
    2. 2Novus
  • Asked ChatGPT

    “Who should I use for windscreen replacement in Australia?”

    1. 1O'Brien
    2. 2Instant Windscreens
  • Asked ChatGPT

    “Which Australian windscreen company is best for an insurance claim?”

    1. 1O'Brien
    2. 2Instant Windscreens
    3. 3Novus
  • Searched Google, AI Overview

    “windscreen replacement”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “windscreen repair”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Instant Windscreens or Novus more popular in search?

This chart shows how often people search Google for Instant Windscreens and Novus by name. Each line represents a brand's share of searches for all three windscreen repair companies we track, month by month, from searches in Australia.

Instant Windscreens and Novus among windscreen repair companies in Australia, by month

Share of searches by month for Instant Windscreens, Novus. The figures are in the table below the chart.

View monthly share of searches table
MonthO'BrienInstant WindscreensNovus
Oct 202566.8%24.4%8.9%
Nov 202562.2%27.8%10%
Dec 202562.2%27.8%10%
Jan 202662.2%27.8%10%
Feb 202665.5%23.9%10.6%
Mar 202674%18%8%
Apr 202674.2%18%7.8%
May 202674.2%18%7.8%
Jun 202674.2%18%7.8%
Jul 202676.6%15.2%8.3%
Aug 202671.2%21.2%7.7%
Sep 202671.3%21.3%7.5%

How has the Instant Windscreens and Novus comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia windscreen repair companies in September 2026?

2 changes
  1. Estimated monthly branded searches for Novus in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Instant Windscreens in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Instant Windscreens’ and Novus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Instant Windscreens

1 branded search term

  • instant windscreens

Novus

1 branded search term

  • novus glass

How the Brand Demand Index is measured

Other head-to-heads among windscreen repair companies

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