Brandwave

How popular isO'Brien?

In September 2026, people searched for O'Brien by name about 18,100 times in Australia, about the same as the previous year. These searches made up 71.3% of all Australia windscreen repair company searches, placing O'Brien first out of three companies. When we asked both ChatGPT and Google AI Overviews about windscreen repair companies, O'Brien appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

O'Brien is the most searched of 3 competitors and the most recommended in AI answers.

  1. O'BrienShare of searches 71.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Instant WindscreensShare of searches 21.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. NovusShare of searches 7.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top windscreen repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, O'Brien appeared in all three answers. O'Brien is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Brien1st
  2. Instant Windscreens2nd
  3. Novus3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Brien3 of 3Named in 3 of 3 ChatGPT answers
  • Instant Windscreens2 of 3Named in 2 of 3 ChatGPT answers
  • Novus2 of 3Named in 2 of 3 ChatGPT answers

See every answer about windscreen repair companies

3 answers

  • Asked ChatGPT

    “What's the best windscreen repair company in Australia?”

    1. 1O'Brien
    2. 2Novus

  • Asked ChatGPT

    “Who should I use for windscreen replacement in Australia?”

    1. 1O'Brien
    2. 2Instant Windscreens

  • Asked ChatGPT

    “Which Australian windscreen company is best for an insurance claim?”

    1. 1O'Brien
    2. 2Instant Windscreens
    3. 3Novus

  • Searched Google, AI Overview

    “windscreen replacement”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “windscreen repair”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which windscreen repair companies compete with O'Brien?

O'Brien against windscreen repair companies in Australia, by month

Share of searches by month for O'Brien, Instant Windscreens, Novus. The figures are in the table below the chart.

View monthly share of searches table
MonthO'BrienInstant WindscreensNovus
Oct 202566.8%24.4%8.9%
Nov 202562.2%27.8%10%
Dec 202562.2%27.8%10%
Jan 202662.2%27.8%10%
Feb 202665.5%23.9%10.6%
Mar 202674%18%8%
Apr 202674.2%18%7.8%
May 202674.2%18%7.8%
Jun 202674.2%18%7.8%
Jul 202676.6%15.2%8.3%
Aug 202671.2%21.2%7.7%
Sep 202671.3%21.3%7.5%

  1. 1.O'Brien

    71.3%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  2. 2.Instant Windscreens

    21.3%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  3. 3.Novus

    7.5%

    Held 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.

Compare popularity between O'Brien and its closest rivals

Every comparison with O'Brien

2 comparisons

How has branded search demand for O'Brien changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for O'Brien in Australia held steady at 18.1K.
  • Across the 12 months ending September 2026, O'Brien’s share of searches among windscreen repair companies in Australia increased from 66.8% to 71.3%.
  • Across the 12 months ending September 2026, O'Brien’s share of searches among windscreen repair companies in Australia peaked at 76.6% in July 2026 and was lowest at 62.2% in November 2025.

How did search popularity change for Australia windscreen repair companies in September 2026?

2 changes

  1. Estimated monthly branded searches for Novus in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Instant Windscreens in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are O'Brien’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using O'Brien’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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