Vodka brands in Australia:Which are most popular?

Name: Vodka brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Absolut was the most searched vodka brand in Australia, accounting for 37.2% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, Absolut and Grey Goose showed up in every answer. Absolut was recommended most often, coming first in two out of four responses.

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Top vodka brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Absolut and Grey Goose appeared every time. Absolut was recommended most often, coming first in two out of four answers. Grey Goose was second, and Belvedere was third. Skyy, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Absolut	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Grey Goose	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Ketel One	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Smirnoff	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Belvedere	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Haku	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Finlandia	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Russian Standard	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Skyy	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Cîroc	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Stolichnaya	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Absolut4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Grey Goose4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ketel One3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Smirnoff2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Haku2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Finlandia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russian Standard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Skyy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stolichnaya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vodka brands

4 answers

Asked ChatGPT
“Which vodka should I buy in Australia?”
1. 1Absolut
2. 2Haku
3. 3Grey Goose
Asked ChatGPT
“What are the best vodka brands?”
1. 1Belvedere
2. 2Grey Goose
3. 3Ketel One
4. 4Absolut
5. 5Finlandia
6. 6Russian Standard
Asked ChatGPT
“What's the best vodka for cocktails?”
1. 1Absolut
2. 2Ketel One
3. 3Finlandia
4. 4Grey Goose
5. 5Smirnoff
Searched Google, AI Overview
“vodka”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vodka”
1. 1Belvedere
2. 2Grey Goose
3. 3Haku
4. 4Ketel One
5. 5Absolut
6. 6Smirnoff

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which vodka brands do people search for most?

This chart shows how often people search Google for each vodka brand by name. Each line represents a brand's share of searches for all 11 vodka brands we track, month by month, from searches in Australia.

Share of searches among vodka brands in Australia, by month

Month	Absolut	Grey Goose	Smirnoff	Belvedere	Haku	Skyy	Cîroc	Ketel One	Russian Standard	Stolichnaya	Finlandia
Oct 2025	31.5%	17.2%	21.1%	14%	4%	4%	2.8%	1.5%	1.3%	1.3%	1.3%
Nov 2025	27.6%	22.6%	18.5%	15.1%	3.7%	4.3%	2.3%	1.6%	1.3%	1.6%	1.3%
Dec 2025	26.6%	21.7%	14.5%	17.8%	4.3%	4.3%	5.3%	1.1%	1.3%	1.9%	1.3%
Jan 2026	26.6%	21.8%	17.8%	17.8%	3.5%	4.2%	2.9%	1.6%	1.1%	1.6%	1.3%
Feb 2026	30.7%	16.8%	16.8%	20.6%	3.3%	4.1%	2.5%	1.2%	1.5%	1.5%	0.99%
Mar 2026	32.4%	17.8%	17.8%	17.8%	3.5%	4.2%	2.2%	1.1%	1.3%	1.1%	1.1%
Apr 2026	32%	17.5%	17.5%	17.5%	3.5%	5.2%	2.2%	1.3%	1%	1%	1.3%
May 2026	30.9%	20.7%	16.9%	16.9%	3.3%	4%	2.1%	1.5%	1.5%	1.2%	1%
Jun 2026	36.7%	16.4%	16.4%	16.4%	3.2%	3.9%	2%	1.2%	1.8%	1.2%	0.79%
Jul 2026	35.5%	19.4%	15.9%	15.9%	3.1%	3.7%	1.7%	1.2%	1.7%	0.94%	0.94%
Aug 2026	35.3%	19.3%	15.8%	15.8%	3.1%	3.7%	2%	1.2%	1.7%	1.2%	0.94%
Sep 2026	37.2%	20.3%	16.6%	13.6%	3.2%	3.2%	2.2%	1.2%	1.2%	0.8%	0.65%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Absolut	37.2%	22.2K	+22.7%	+1.9 points
2, held 2nd	Grey Goose	20.3%	12.1K	+22.2%	+0.9 points
3, moved from 4th to 3rd	Smirnoff Diageo	16.6%	9.9K	+22.2%	+0.8 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Belvedere	13.6%	8.1K	0%	-2.2 pointsmoved from 3rd to 4th
5, moved from 6th to 5th	Haku	3.2%	1.9K	+18.8%	+0.1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Skyy	3.2%	1.9K	0%	-0.5 pointsmoved from 5th to 6th
7, held 7th	Cîroc Diageo	2.2%	1.3K	+30%	+0.2 points
8, moved from 9th to 8th	Ketel One	1.2%	720	+22%	+0.1 pointsmoved from 9th to 8th
9, moved from 8th to 9th	Russian Standard	1.2%	720	-18.2%	-0.5 pointsmoved from 8th to 9th
10, held 10th	Stolichnaya	0.8%	480	-18.6%	-0.3 points
11, held 11th	Finlandia	0.65%	390	-18.8%	-0.3 points

1.Absolut
37.2%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
2.Grey Goose
20.3%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
3.Smirnoff
16.6%
Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
4.Belvedere
13.6%
Moved from 3rd to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -2.2 points.
5.Haku
3.2%
Moved from 6th to 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.
6.Skyy
3.2%
Moved from 5th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.Cîroc
2.2%
Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
8.Ketel One
1.2%
Moved from 9th to 8th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
9.Russian Standard
1.2%
Moved from 8th to 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
10.Stolichnaya
0.8%
Held 10th. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.
11.Finlandia
0.65%
Held 11th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

Which brand is most popular in search among vodka brands in Australia?

11 brands

In September 2026, Absolut was the most searched among vodka brands in Australia, with an estimated 22.2K branded searches, 37.2% of all searches for the 11 we track. Grey Goose is in 2nd place, 16.9 percentage points behind at 20.3%.

Australia vodka brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Absolut	31.5% → 37.2%	37.2%Sep 2026	26.6%Dec 2025	1st
Grey Goose	17.2% → 20.3%	22.6%Nov 2025	16.4%Jun 2026	3rd → 2nd
Smirnoff	21.1% → 16.6%	21.1%Oct 2025	14.5%Dec 2025	2nd → 3rd
Belvedere	14% → 13.6%	20.6%Feb 2026	13.6%Sep 2026	4th
Haku	4% → 3.2%	4.3%Dec 2025	3.1%Aug 2026	5th
Skyy	4% → 3.2%	5.2%Apr 2026	3.2%Sep 2026	6th
Cîroc	2.8% → 2.2%	5.3%Dec 2025	1.7%Jul 2026	7th
Ketel One	1.5% → 1.2%	1.6%Nov 2025	1.1%Mar 2026	8th
Russian Standard	1.3% → 1.2%	1.8%Jun 2026	1%Apr 2026	10th → 9th
Stolichnaya	1.3% → 0.8%	1.9%Dec 2025	0.8%Sep 2026	11th → 10th
Finlandia	1.3% → 0.65%	1.3%Nov 2025	0.65%Sep 2026	9th → 11th

Each finding as a sentence

Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in Australia increased from 31.5% to 37.2%.
Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia increased from 17.2% to 20.3%.
Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia decreased from 21.1% to 16.6%.
Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia decreased from 4% to 3.2%.
Across the 12 months ending September 2026, Skyy’s share of searches among vodka brands in Australia decreased from 4% to 3.2%.
Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in Australia decreased from 2.8% to 2.2%.
Across the 12 months ending September 2026, Finlandia’s share of searches among vodka brands in Australia decreased from 1.3% to 0.65%.
Across the 12 months ending September 2026, Absolut’s share of searches among vodka brands in Australia peaked at 37.2% in September 2026 and was lowest at 26.6% in December 2025.
Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia peaked at 22.6% in November 2025 and was lowest at 16.4% in June 2026.
Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia peaked at 21.1% in October 2025 and was lowest at 14.5% in December 2025.
Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in Australia peaked at 20.6% in February 2026 and was lowest at 13.6% in September 2026.
Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia peaked at 4.3% in December 2025 and was lowest at 3.1% in August 2026.
Across the 12 months ending September 2026, Skyy’s share of searches among vodka brands in Australia peaked at 5.2% in April 2026 and was lowest at 3.2% in September 2026.
Across the 12 months ending September 2026, Cîroc’s share of searches among vodka brands in Australia peaked at 5.3% in December 2025 and was lowest at 1.7% in July 2026.
Across the 12 months ending September 2026, Stolichnaya’s share of searches among vodka brands in Australia peaked at 1.9% in December 2025 and was lowest at 0.8% in September 2026.
Across the 12 months ending September 2026, Grey Goose rose from 3rd to 2nd among vodka brands in Australia.
Across the 12 months ending September 2026, Smirnoff fell from 2nd to 3rd among vodka brands in Australia.
Across the 12 months ending September 2026, Russian Standard rose from 10th to 9th among vodka brands in Australia.
Across the 12 months ending September 2026, Stolichnaya rose from 11th to 10th among vodka brands in Australia.
Across the 12 months ending September 2026, Finlandia fell from 9th to 11th among vodka brands in Australia.
Across the 12 months ending September 2026, Belvedere and Ketel One held steady: their share of searches among vodka brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia vodka brands in September 2026?

8 changes

In September 2026, Smirnoff overtook Belvedere to rank 3rd among vodka brands in Australia, with 16.6% of the searches.
In September 2026, Absolut gained share of searches among vodka brands in Australia, from 35.3% to 37.2%.
In September 2026, Grey Goose gained share of searches among vodka brands in Australia, from 19.3% to 20.3%.
In September 2026, Belvedere lost share of searches among vodka brands in Australia, from 15.8% to 13.6%.
In September 2026, Skyy lost share of searches among vodka brands in Australia, from 3.7% to 3.2%.
In September 2026, Russian Standard lost share of searches among vodka brands in Australia, from 1.7% to 1.2%.
In September 2026, Haku rose from 6th to 5th among vodka brands in Australia.
In September 2026, Ketel One rose from 9th to 8th among vodka brands in Australia.

How are branded searches counted for vodka brands?

11 search terms

Each brand's share of searches among vodka brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.