Grey Goose vs Haku:Which is more popular?
In September 2026, Grey Goose had more branded searches than Haku among vodka brands in Australia. Grey Goose had about 12,100 branded searches, while Haku had 1,900. Grey Goose made up 20.3% of all vodka brand searches we track, and Haku accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about vodka brands, Grey Goose appeared in all four answers and Haku in two. Grey Goose was mentioned before Haku in three out of four answers.
Who do people search for more?
Grey Goose, about 6 searches for every 1 for Haku
Who does AI mention more?
Grey Goose, mentioned in every answer we collected
Who does AI recommend more?
Grey Goose, named ahead of Haku in 3 of 4 answers
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Top vodka brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Grey Goose appeared in all four answers. Haku was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Grey Goose was listed before Haku in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Absolut4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Grey Goose4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ketel One3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Smirnoff2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Belvedere2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Haku2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Finlandia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Russian Standard1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Skyy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cîroc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about vodka brands
4 answers
Asked ChatGPT
“Which vodka should I buy in Australia?”
Asked ChatGPT
“What are the best vodka brands?”
Asked ChatGPT
“What's the best vodka for cocktails?”
Searched Google, AI Overview
“vodka”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best vodka”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Grey Goose or Haku more popular in search?
This chart shows how often people search Google for Grey Goose and Haku by name. Each line represents a brand's share of searches for all 11 vodka brands we track, month by month, from searches in Australia.
Share of searches by month for Grey Goose, Haku. The figures are in the table below the chart.
View monthly share of searches table
| Month | Absolut | Grey Goose | Smirnoff | Belvedere | Haku | Skyy | Cîroc | Ketel One | Russian Standard | Stolichnaya | Finlandia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.2% | 21.1% | 14% | 4% | 4% | 2.8% | 1.5% | 1.3% | 1.3% | 1.3% |
| Nov 2025 | 27.6% | 22.6% | 18.5% | 15.1% | 3.7% | 4.3% | 2.3% | 1.6% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 26.6% | 21.7% | 14.5% | 17.8% | 4.3% | 4.3% | 5.3% | 1.1% | 1.3% | 1.9% | 1.3% |
| Jan 2026 | 26.6% | 21.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.9% | 1.6% | 1.1% | 1.6% | 1.3% |
| Feb 2026 | 30.7% | 16.8% | 16.8% | 20.6% | 3.3% | 4.1% | 2.5% | 1.2% | 1.5% | 1.5% | 0.99% |
| Mar 2026 | 32.4% | 17.8% | 17.8% | 17.8% | 3.5% | 4.2% | 2.2% | 1.1% | 1.3% | 1.1% | 1.1% |
| Apr 2026 | 32% | 17.5% | 17.5% | 17.5% | 3.5% | 5.2% | 2.2% | 1.3% | 1% | 1% | 1.3% |
| May 2026 | 30.9% | 20.7% | 16.9% | 16.9% | 3.3% | 4% | 2.1% | 1.5% | 1.5% | 1.2% | 1% |
| Jun 2026 | 36.7% | 16.4% | 16.4% | 16.4% | 3.2% | 3.9% | 2% | 1.2% | 1.8% | 1.2% | 0.79% |
| Jul 2026 | 35.5% | 19.4% | 15.9% | 15.9% | 3.1% | 3.7% | 1.7% | 1.2% | 1.7% | 0.94% | 0.94% |
| Aug 2026 | 35.3% | 19.3% | 15.8% | 15.8% | 3.1% | 3.7% | 2% | 1.2% | 1.7% | 1.2% | 0.94% |
| Sep 2026 | 37.2% | 20.3% | 16.6% | 13.6% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% | 0.8% | 0.65% |
How has the Grey Goose and Haku comparison changed over the last 12 months?
3 findings
- Grey Goose was ahead of Haku in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia moved from 17.2% to 20.3%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia moved from 4% to 3.2%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for Australia vodka brands in September 2026?
2 changes
In September 2026, Grey Goose gained share of searches among vodka brands in Australia, from 19.3% to 20.3%.
In September 2026, Haku rose from 6th to 5th among vodka brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grey Goose’s and Haku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grey Goose
1 branded search term
- grey goose
Haku
1 branded search term
- haku vodka
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