Brandwave

Bunnings vs Total Tools:Which is more popular?

In September 2026, Total Tools had more branded searches than Bunnings among tool retailers in Australia. Total Tools had about 301,000 branded searches, while Bunnings had 1,900. Total Tools made up 40.1% of all tool retailer searches we track, and Bunnings accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about tool retailers, both Bunnings and Total Tools appeared in all four answers. Bunnings was mentioned before Total Tools in three out of four answers.

Among tool retailers in Australia in September 2026

Who do people search for more?

Total Tools, about 158 searches for every 1 for Bunnings

Total Tools 301K searchesBunnings 1.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bunnings in 4 of 4Total Tools in 4 of 4

Who does AI recommend more?

Bunnings, named ahead of Total Tools in 3 of 4 answers

Bunnings first in 3Total Tools first in 1

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Bunnings and Total Tools showed up in all four answers. Bunnings was listed before Total Tools in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Bunnings or Total Tools more popular in search?

This chart shows how often people search Google for Bunnings and Total Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Bunnings and Total Tools among tool retailers in Australia, by month

Share of searches by month for Total Tools, Bunnings. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.

How has the Bunnings and Total Tools comparison changed over the last 12 months?

3 findings
  • Total Tools was ahead of Bunnings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for Australia tool retailers in September 2026?

1 change

  1. In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings tools

Total Tools

1 branded search term

  • total tools

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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