Real estate agencies in Australia:Which are most popular?

Name: Real estate agencies in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ray White was the most searched real estate agency in Australia, accounting for 38.9% of all searches among the seven agencies we track. When we checked with ChatGPT and Google AI Overviews, Ray White and Belle Property were mentioned most often, in three of the four answers. Ray White was recommended most often, coming first in all three responses that gave a list.

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Top real estate agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Ray White and Belle Property were mentioned most often, in three of the four answers. Ray White was recommended most often, coming first in all three answers that gave a list. LJ Hooker was second, and Belle Property was third. Century 21, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ray White	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Belle Property	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
McGrath	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
LJ Hooker	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Harcourts	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
First National Real Estate	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Century 21	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Belle Property3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
McGrath2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LJ Hooker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harcourts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
First National Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Century 210 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about real estate agencies

4 answers

Asked ChatGPT
“Which real estate agency should I use to sell my house in Australia?”
1. 1Ray White
2. 2LJ Hooker
3. 3McGrath
4. 4Belle Property
Asked ChatGPT
“What are the best real estate agencies in Australia?”
Asked ChatGPT
“What's the best real estate agency in Australia for property management?”
1. 1Ray White
2. 2Belle Property
Searched Google, AI Overview
“real estate agent”
Searched Google, AI Overview
“real estate agents near me”
Google showed no AI Overview for this search.

Not named in any answer:

Century 21

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which real estate agencies do people search for most?

This chart shows how often people search Google for each real estate agency by name. Each line represents a brand's share of searches for all seven real estate agencies we track, month by month, from searches in Australia.

Share of searches among real estate agencies in Australia, by month

Month	Ray White	Harcourts	Belle Property	McGrath	LJ Hooker	First National Real Estate	Century 21
Oct 2025	35.6%	13%	13%	10.7%	15.9%	5.8%	5.8%
Nov 2025	38.6%	11.6%	11.6%	11.6%	14.1%	6.3%	6.3%
Dec 2025	38.4%	14.1%	11.5%	9.4%	14.1%	6.3%	6.3%
Jan 2026	29.3%	29.3%	8.8%	8.8%	13.1%	5.9%	4.8%
Feb 2026	37.6%	13.8%	11.3%	11.3%	13.8%	6.1%	6.1%
Mar 2026	38.6%	14.1%	11.6%	11.6%	11.6%	6.3%	6.3%
Apr 2026	41.9%	12.6%	12.6%	10.2%	10.2%	6.9%	5.6%
May 2026	41.9%	12.6%	12.6%	10.2%	10.2%	6.9%	5.6%
Jun 2026	38.1%	14%	11.4%	11.4%	11.4%	7.6%	6.2%
Jul 2026	38.9%	14.3%	11.6%	11.6%	9.5%	7.8%	6.4%
Aug 2026	42.9%	12.9%	10.5%	10.5%	10.5%	7%	5.7%
Sep 2026	38.9%	14.3%	11.6%	11.6%	9.5%	7.8%	6.4%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ray White	38.9%	60.5K	-18.2%	-4 points
2, held 2nd	Harcourts	14.3%	22.2K	0%	+1.4 points
3, held 3rd	Belle Property	11.6%	18.1K	0%	+1.1 points
4, moved from 5th to 4th	McGrath	11.6%	18.1K	0%	+1.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	LJ Hooker	9.5%	14.8K	-18.2%	-1 pointsmoved from 4th to 5th
6, held 6th	First National Real Estate	7.8%	12.1K	0%	+0.8 points
7, held 7th	Century 21	6.4%	9.9K	0%	+0.6 points

1.Ray White
38.9%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -4 points.
2.Harcourts
14.3%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.Belle Property
11.6%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.McGrath
11.6%
Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.LJ Hooker
9.5%
Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.First National Real Estate
7.8%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.Century 21
6.4%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

Which brand is most popular in search among real estate agencies in Australia?

7 brands

In September 2026, Ray White was the most searched among real estate agencies in Australia, with an estimated 60.5K branded searches, 38.9% of all searches for the seven we track. Harcourts is in 2nd place, 24.6 percentage points behind at 14.3%.

Australia real estate agencies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ray White	35.6% → 38.9%	42.9%Aug 2026	29.3%Jan 2026	1st
Harcourts	13% → 14.3%	29.3%Jan 2026	11.6%Nov 2025	4th → 2nd
Belle Property	13% → 11.6%	13%Oct 2025	8.8%Jan 2026	3rd
McGrath	10.7% → 11.6%	11.6%Jul 2026	8.8%Jan 2026	5th → 4th
LJ Hooker	15.9% → 9.5%	15.9%Oct 2025	9.5%Jul 2026	2nd → 5th
First National Real Estate	5.8% → 7.8%	7.8%Jul 2026	5.8%Oct 2025	7th → 6th
Century 21	5.8% → 6.4%	6.4%Jul 2026	4.8%Jan 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Ray White’s share of searches among real estate agencies in Australia increased from 35.6% to 38.9%.
Across the 12 months ending September 2026, Harcourts’ share of searches among real estate agencies in Australia increased from 13% to 14.3%.
Across the 12 months ending September 2026, Belle Property’s share of searches among real estate agencies in Australia decreased from 13% to 11.6%.
Across the 12 months ending September 2026, McGrath’s share of searches among real estate agencies in Australia increased from 10.7% to 11.6%.
Across the 12 months ending September 2026, LJ Hooker’s share of searches among real estate agencies in Australia decreased from 15.9% to 9.5%.
Across the 12 months ending September 2026, First National Real Estate’s share of searches among real estate agencies in Australia increased from 5.8% to 7.8%.
Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia increased from 5.8% to 6.4%.
Across the 12 months ending September 2026, Ray White’s share of searches among real estate agencies in Australia peaked at 42.9% in August 2026 and was lowest at 29.3% in January 2026.
Across the 12 months ending September 2026, Harcourts’ share of searches among real estate agencies in Australia peaked at 29.3% in January 2026 and was lowest at 11.6% in November 2025.
Across the 12 months ending September 2026, Belle Property’s share of searches among real estate agencies in Australia peaked at 13% in October 2025 and was lowest at 8.8% in January 2026.
Across the 12 months ending September 2026, McGrath’s share of searches among real estate agencies in Australia peaked at 11.6% in July 2026 and was lowest at 8.8% in January 2026.
Across the 12 months ending September 2026, LJ Hooker’s share of searches among real estate agencies in Australia peaked at 15.9% in October 2025 and was lowest at 9.5% in July 2026.
Across the 12 months ending September 2026, First National Real Estate’s share of searches among real estate agencies in Australia peaked at 7.8% in July 2026 and was lowest at 5.8% in October 2025.
Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia peaked at 6.4% in July 2026 and was lowest at 4.8% in January 2026.
Across the 12 months ending September 2026, Harcourts rose from 4th to 2nd among real estate agencies in Australia.
Across the 12 months ending September 2026, McGrath rose from 5th to 4th among real estate agencies in Australia.
Across the 12 months ending September 2026, LJ Hooker fell from 2nd to 5th among real estate agencies in Australia.
Across the 12 months ending September 2026, First National Real Estate rose from 7th to 6th among real estate agencies in Australia.
Across the 12 months ending September 2026, Century 21 fell from 6th to 7th among real estate agencies in Australia.

How did search popularity change for Australia real estate agencies in September 2026?

7 changes

In September 2026, McGrath overtook LJ Hooker to rank 4th among real estate agencies in Australia, with 11.6% of the searches.
In September 2026, Harcourts gained share of searches among real estate agencies in Australia, from 12.9% to 14.3%.
In September 2026, Belle Property gained share of searches among real estate agencies in Australia, from 10.5% to 11.6%.
In September 2026, First National Real Estate gained share of searches among real estate agencies in Australia, from 7% to 7.8%.
In September 2026, Century 21 gained share of searches among real estate agencies in Australia, from 5.7% to 6.4%.
In September 2026, Ray White lost share of searches among real estate agencies in Australia, from 42.9% to 38.9%.
In September 2026, LJ Hooker lost share of searches among real estate agencies in Australia, from 10.5% to 9.5%.

How are branded searches counted for real estate agencies?

7 search terms

Each brand's share of searches among real estate agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.