Brandwave

How popular isCentury 21?

In September 2026, people searched for Century 21 by name about 9,900 times in Australia, an 18.2% decrease from the previous year. These searches made up 6.4% of all Australia real estate agency searches, placing Century 21 seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about real estate agencies, Century 21 did not appear in any of the answers.

Search and AI answers in September 2026

Century 21 is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. Ray WhiteShare of searches 38.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. HarcourtsShare of searches 14.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Belle PropertyShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. McGrathShare of searches 11.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Century 21Share of searches 6.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Century 21 did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. LJ Hooker2nd
  3. Belle Property3rd
  4. Harcourts4th
  5. McGrath5th
  6. First National Real Estate6th
  7. Century 21–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Belle Property3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • McGrath2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First National Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Century 210 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which real estate agencies compete with Century 21?

Century 21 against real estate agencies in Australia, by month

Share of searches by month for Ray White, Harcourts, Belle Property, McGrath, LJ Hooker, First National Real Estate, Century 21. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteHarcourtsBelle PropertyMcGrathLJ HookerFirst National Real EstateCentury 21
Oct 202535.6%13%13%10.7%15.9%5.8%5.8%
Nov 202538.6%11.6%11.6%11.6%14.1%6.3%6.3%
Dec 202538.4%14.1%11.5%9.4%14.1%6.3%6.3%
Jan 202629.3%29.3%8.8%8.8%13.1%5.9%4.8%
Feb 202637.6%13.8%11.3%11.3%13.8%6.1%6.1%
Mar 202638.6%14.1%11.6%11.6%11.6%6.3%6.3%
Apr 202641.9%12.6%12.6%10.2%10.2%6.9%5.6%
May 202641.9%12.6%12.6%10.2%10.2%6.9%5.6%
Jun 202638.1%14%11.4%11.4%11.4%7.6%6.2%
Jul 202638.9%14.3%11.6%11.6%9.5%7.8%6.4%
Aug 202642.9%12.9%10.5%10.5%10.5%7%5.7%
Sep 202638.9%14.3%11.6%11.6%9.5%7.8%6.4%

  1. 1.Ray White

    38.9%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -4 points.

  2. 2.Harcourts

    14.3%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Belle Property

    11.6%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.McGrath

    11.6%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.LJ Hooker

    9.5%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.First National Real Estate

    7.8%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Century 21

    6.4%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Century 21 and its closest rivals

Every comparison with Century 21

6 comparisons

How has branded search demand for Century 21 changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Century 21 in Australia fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia increased from 5.8% to 6.4%.
  • Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia peaked at 6.4% in July 2026 and was lowest at 4.8% in January 2026.
  • Across the 12 months ending September 2026, Century 21 fell from 6th to 7th among real estate agencies in Australia.

How did search popularity change for Australia real estate agencies in September 2026?

6 changes

  1. In September 2026, McGrath overtook LJ Hooker to rank 4th among real estate agencies in Australia, with 11.6% of the searches.

  2. In September 2026, Harcourts gained share of searches among real estate agencies in Australia, from 12.9% to 14.3%.

  3. In September 2026, Belle Property gained share of searches among real estate agencies in Australia, from 10.5% to 11.6%.

  4. In September 2026, First National Real Estate gained share of searches among real estate agencies in Australia, from 7% to 7.8%.

  5. In September 2026, Century 21 gained share of searches among real estate agencies in Australia, from 5.7% to 6.4%.

  6. In September 2026, Ray White lost share of searches among real estate agencies in Australia, from 42.9% to 38.9%.

How are Century 21’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Century 21’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • century 21

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How the Brand Demand Index is measured

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