Brandwave

Arlo vs Eufy:Which is more popular?

In September 2026, Eufy had more branded searches than Arlo among home security camera brands in Australia. Eufy had about 27,100 branded searches, while Arlo had 9,900. Eufy made up 20% of all home security camera brand searches we track, and Arlo accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Eufy appeared in four of the five answers and Arlo in one. Eufy was mentioned before Arlo in every answer that named either.

Among home security camera brands in Australia in September 2026

Who do people search for more?

Eufy, about 3 searches for every 1 for Arlo

Eufy 27.1K searchesArlo 9.9K searches

Who does AI mention more?

Eufy, mentioned in 4 of 5 answers, Arlo in 1

Eufy in 4 of 5Arlo in 1 of 5

Who does AI recommend more?

Eufy, named ahead of Arlo in 4 of 4 answers

Eufy first in 4Arlo never first

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arlo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eufy was listed before Arlo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link Tapo1st
  2. Eufy2nd
  3. Reolink3rd
  4. Ring4th
  5. Google Nest5th
  6. Arlo6th
  7. Hikvision7th
  8. Swann8th
  9. Uniden–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Arlo or Eufy more popular in search?

This chart shows how often people search Google for Arlo and Eufy by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.

Arlo and Eufy among home security camera brands in Australia, by month

Share of searches by month for Eufy, Arlo. The figures are in the table below the chart.

View monthly share of searches table
MonthRingEufyReolinkTP-Link TapoArloHikvisionSwannGoogle NestUniden
Oct 202538.2%19.1%12.8%5.7%10.4%7%3.1%3.1%0.51%
Nov 202534.8%21.2%14.2%6.4%9.5%6.4%3.5%3.5%0.64%
Dec 202538.9%19.5%13%7.1%8.7%5.8%3.2%3.2%0.72%
Jan 202641.6%17.1%11.4%7.6%9.3%6.2%3.4%2.8%0.68%
Feb 202640%16.3%10.9%7.3%10.9%7.3%3.2%3.2%0.9%
Mar 202637.9%19%12.6%6.9%10.3%6.9%3.1%2.5%0.75%
Apr 202637.7%18.8%12.6%6.9%10.3%6.9%3.1%3.1%0.75%
May 202637.9%19%12.6%6.9%10.3%6.9%3.1%2.5%0.75%
Jun 202636.9%20.3%13.6%7.4%9.1%6.1%3.3%2.7%0.66%
Jul 202639.8%19.9%13.3%7.3%7.3%5.9%3.2%2.6%0.65%
Aug 202638.1%20.9%11.4%9.3%7.6%6.3%3.4%2.2%0.68%
Sep 202640%20%13.4%8.9%7.3%4.9%2.7%2.1%0.65%

How has the Arlo and Eufy comparison changed over the last 12 months?

3 findings
  • Eufy was ahead of Arlo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia moved from 10.4% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Eufy’s share of searches among home security camera brands in Australia moved from 19.1% to 20%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for Australia home security camera brands in September 2026?

2 changes
  1. In September 2026, Eufy lost share of searches among home security camera brands in Australia, from 20.9% to 20%.

  2. Estimated monthly branded searches for Arlo in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arlo’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arlo

1 branded search term

  • arlo

Eufy

1 branded search term

  • eufy camera

How the Brand Demand Index is measured

Other head-to-heads among home security camera brands

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