Coates vs Kennards Hire:Which is searched more in Australia?
In September 2026, Kennards Hire had more branded searches than Coates among equipment hire brands in Australia. Kennards Hire was estimated to have 90.5K branded searches compared to Coates’ 18.1K, and held an 80.7% Share of Search versus Coates’ 16.1%.
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Which is more popular in search, Coates or Kennards Hire?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kennards Hire, Coates. The figures are in the table below the chart.
View monthly share of search table
| Month | Kennards Hire | Coates | Onsite Rental Group |
|---|---|---|---|
| Oct 2025 | 78.2% | 19.3% | 2.6% |
| Nov 2025 | 78.2% | 19.3% | 2.6% |
| Dec 2025 | 81.5% | 16.3% | 2.2% |
| Jan 2026 | 78.3% | 19.2% | 2.5% |
| Feb 2026 | 80.7% | 16.1% | 3.2% |
| Mar 2026 | 77.8% | 19.1% | 3.1% |
| Apr 2026 | 81.2% | 16.2% | 2.6% |
| May 2026 | 77.9% | 19.1% | 3.1% |
| Jun 2026 | 77.9% | 19.1% | 3.1% |
| Jul 2026 | 77.9% | 19.1% | 3.1% |
| Aug 2026 | 77.9% | 19.1% | 3.1% |
| Sep 2026 | 80.7% | 16.1% | 3.2% |
How has the Coates and Kennards Hire comparison changed over the last 12 months?
3 findings
- Kennards Hire was ahead of Coates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia moved from 19.3% to 16.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Kennards Hire’s estimated Share of Search among equipment hire brands in Australia moved from 78.2% to 80.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for Australia equipment hire brands in September 2026?
2 changes
In September 2026, Kennards Hire gained estimated Share of Search among equipment hire brands in Australia, from 77.9% to 80.7%.
In September 2026, Coates lost estimated Share of Search among equipment hire brands in Australia, from 19.1% to 16.1%.
Other head-to-heads among equipment hire brands
How each brand is measured
Brandwave collects information about searches that people make online using Coates’ and Kennards Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coates
1 branded search term
- coates hire
Kennards Hire
1 branded search term
- kennards hire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.