Brandwave

CareMaster vs ShiftCare:Which is more popular?

In September 2026, ShiftCare had more branded searches than CareMaster among disability support software in Australia. ShiftCare had about 18,100 branded searches, while CareMaster had 720. ShiftCare made up 89.4% of all disability support software searches we track, and CareMaster accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about disability support software, ShiftCare appeared in all four answers and CareMaster in none.

Among disability support software in Australia in September 2026

Who do people search for more?

ShiftCare, about 25 searches for every 1 for CareMaster

ShiftCare 18.1K searchesCareMaster 720 searches

Who does AI mention more?

ShiftCare, mentioned in every answer we collected

ShiftCare in 4 of 4CareMaster in 0 of 4

Who does AI recommend more?

ShiftCare, the only one of the two named

ShiftCare first in 4CareMaster never named

Follow CareMaster vs ShiftCare and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top disability support software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ShiftCare appeared in all four answers. CareMaster did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShiftCare1st
  2. Brevity2nd
  3. Lumary3rd
  4. SupportAbility4th
  5. CareMaster–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShiftCare4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brevity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lumary3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SupportAbility2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CareMaster0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about disability support software

4 answers

  • Asked ChatGPT

    “Which disability support software should I use in Australia?”

    1. 1ShiftCare
    2. 2Lumary
    3. 3Brevity

  • Asked ChatGPT

    “What are the best disability support software tools in Australia?”

    1. 1ShiftCare
    2. 2Brevity
    3. 3SupportAbility
    4. 4Lumary

  • Asked ChatGPT

    “What's the best disability support software in Australia for a disability provider?”

    1. 1ShiftCare
    2. 2Brevity
    3. 3SupportAbility
    4. 4Lumary

  • Searched Google, AI Overview

    “ndis provider software”

    1. 1ShiftCare
    2. 2Brevity

  • Searched Google, AI Overview

    “support coordination software”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 19, 2026.

Is CareMaster or ShiftCare more popular in search?

This chart shows how often people search Google for CareMaster and ShiftCare by name. Each line represents a brand's share of searches for all five disability support software we track, month by month, from searches in Australia.

CareMaster and ShiftCare among disability support software in Australia, by month

Share of searches by month for ShiftCare, CareMaster. The figures are in the table below the chart.

View monthly share of searches table
MonthShiftCareLumaryCareMasterSupportAbilityBrevity
Oct 202590%3.6%3.6%2.4%0.49%
Nov 202587.4%4.8%4.2%2.8%0.68%
Dec 202590.4%3.6%3.6%1.9%0.5%
Jan 202688.6%4.3%4.3%2.3%0.49%
Feb 202687.6%4.8%4.3%2.9%0.48%
Mar 202688.9%4%3.5%2.9%0.72%
Apr 202689.2%4.3%3.5%2.4%0.59%
May 202689.9%4.1%2.9%2.4%0.73%
Jun 202688.4%4.3%3.5%2.9%0.88%
Jul 202688.2%4.9%3.5%2.9%0.58%
Aug 202688.5%4.3%3.5%2.9%0.78%
Sep 202689.4%4.3%3.6%1.9%0.79%

How has the CareMaster and ShiftCare comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia disability support software in September 2026?

2 changes

  1. In September 2026, ShiftCare gained share of searches among disability support software in Australia, from 88.5% to 89.4%.

  2. Estimated monthly branded searches for CareMaster in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CareMaster’s and ShiftCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CareMaster

1 branded search term

  • caremaster

ShiftCare

1 branded search term

  • shiftcare

How the Brand Demand Index is measured

Other head-to-heads among disability support software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free