How popular isCareMaster in search?
In September 2026, there were an estimated 720 branded searches for CareMaster in Australia which is down 18.2% over the last 12 months. CareMaster holds 36.2% estimated Share of Search among Australia disability support software and is ranked 2nd of 3 competitors for search popularity.
Lumary44.2%
CareMaster36.2%
SupportAbility19.6%
Follow CareMaster and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which disability support software compete with CareMaster?
Share of Search by month for Lumary, CareMaster, SupportAbility. The figures are in the table below the chart.
View monthly share of search table
| Month | Lumary | CareMaster | SupportAbility |
|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 25.1% |
| Nov 2025 | 40.5% | 35.6% | 23.9% |
| Dec 2025 | 39.3% | 39.3% | 21.3% |
| Jan 2026 | 39.3% | 39.3% | 21.4% |
| Feb 2026 | 40.5% | 35.6% | 23.9% |
| Mar 2026 | 38.5% | 33.8% | 27.7% |
| Apr 2026 | 42.3% | 34.6% | 23.1% |
| May 2026 | 43.3% | 31.2% | 25.5% |
| Jun 2026 | 40.2% | 32.9% | 26.9% |
| Jul 2026 | 43.3% | 31.2% | 25.5% |
| Aug 2026 | 40.2% | 32.9% | 26.9% |
| Sep 2026 | 44.2% | 36.2% | 19.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 880 | 0% | +4 points | |
| 2, held 2nd | 36.2% | 720 | 0% | +3.3 points | |
| 3, held 3rd | 19.6% | 390 | -33.9% | -7.3 points |
1.
Lumary44.2%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +4 points.
36.2%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +3.3 points.
19.6%
Held 3rd. 390 estimated branded searches, -33.9% vs prior month. Share -7.3 points.
Compare search popularity between CareMaster and its closest rivals
Every comparison with CareMaster
2 comparisons
How has branded search demand for CareMaster changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for CareMaster in Australia fell from 880 to 720.
- Across the 12 months ending September 2026, CareMaster’s estimated Share of Search among disability support software in Australia decreased from 37.4% to 36.2%.
- Across the 12 months ending September 2026, CareMaster’s estimated Share of Search among disability support software in Australia peaked at 39.3% in December 2025 and was lowest at 31.2% in May 2026.
- Across the 12 months ending September 2026, CareMaster fell from 1st to 2nd among disability support software in Australia.
How did search popularity change for Australia disability support software in September 2026?
3 changes

In September 2026, Lumary gained estimated Share of Search among disability support software in Australia, from 40.2% to 44.2%.

In September 2026, CareMaster gained estimated Share of Search among disability support software in Australia, from 32.9% to 36.2%.

In September 2026, SupportAbility lost estimated Share of Search among disability support software in Australia, from 26.9% to 19.6%.
How is CareMaster measured?
Brandwave collects information about searches that people make online using CareMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- caremaster
Do you work for CareMaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is CareMaster your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.