CareMaster vs SupportAbility:Which is searched more in Australia?
In September 2026, CareMaster had more branded searches than SupportAbility among disability support software in Australia. CareMaster was estimated to have 720 branded searches compared to SupportAbility’s 390, and held a 36.2% Share of Search versus SupportAbility’s 19.6%.
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Which is more popular in search, CareMaster or SupportAbility?
Compare the systems disability providers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CareMaster, SupportAbility. The figures are in the table below the chart.
View monthly share of search table
| Month | Lumary | CareMaster | SupportAbility |
|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 25.1% |
| Nov 2025 | 40.5% | 35.6% | 23.9% |
| Dec 2025 | 39.3% | 39.3% | 21.3% |
| Jan 2026 | 39.3% | 39.3% | 21.4% |
| Feb 2026 | 40.5% | 35.6% | 23.9% |
| Mar 2026 | 38.5% | 33.8% | 27.7% |
| Apr 2026 | 42.3% | 34.6% | 23.1% |
| May 2026 | 43.3% | 31.2% | 25.5% |
| Jun 2026 | 40.2% | 32.9% | 26.9% |
| Jul 2026 | 43.3% | 31.2% | 25.5% |
| Aug 2026 | 40.2% | 32.9% | 26.9% |
| Sep 2026 | 44.2% | 36.2% | 19.6% |
How has the CareMaster and SupportAbility comparison changed over the last 12 months?
3 findings
- CareMaster was ahead of SupportAbility in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CareMaster’s estimated Share of Search among disability support software in Australia moved from 37.4% to 36.2%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, SupportAbility’s estimated Share of Search among disability support software in Australia moved from 25.1% to 19.6%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for Australia disability support software in September 2026?
2 changes
In September 2026, CareMaster gained estimated Share of Search among disability support software in Australia, from 32.9% to 36.2%.
In September 2026, SupportAbility lost estimated Share of Search among disability support software in Australia, from 26.9% to 19.6%.
Other head-to-heads among disability support software
How each brand is measured
Brandwave collects information about searches that people make online using CareMaster’s and SupportAbility’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CareMaster
1 branded search term
- caremaster
SupportAbility
1 branded search term
- supportability
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.