Bupa Dental vs Pacific Smiles Dental:Which is more popular?
In September 2026, Bupa Dental had more branded searches than Pacific Smiles Dental among dental chains in Australia. Bupa Dental had about 33,100 branded searches, while Pacific Smiles Dental had 12,100. Bupa Dental made up 57.9% of all dental chain searches we track, and Pacific Smiles Dental accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about dental chains, Pacific Smiles Dental appeared in three of the four answers and Bupa Dental in two. Pacific Smiles Dental was mentioned before Bupa Dental in two out of three answers.
Who do people search for more?
Bupa Dental, about 3 searches for every 1 for Pacific Smiles Dental
Who does AI mention more?
Pacific Smiles Dental, mentioned in 3 of 4 answers, Bupa Dental in 2
Who does AI recommend more?
Pacific Smiles Dental, named ahead of Bupa Dental in 2 of 3 answers
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Top dental chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pacific Smiles Dental was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bupa Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pacific Smiles Dental was listed before Bupa Dental in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pacific Smiles Dental3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maven Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Smile Solutions0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dental chains
4 answers
Asked ChatGPT
“Which dental chain should I go to in Australia?”
Asked ChatGPT
“What are the best dental clinic chains in Australia?”
Asked ChatGPT
“Which dental chain in Australia has the best value for a checkup and clean?”
Searched Google, AI Overview
“dentist near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap dentist”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bupa Dental or Pacific Smiles Dental more popular in search?
This chart shows how often people search Google for Bupa Dental and Pacific Smiles Dental by name. Each line represents a brand's share of searches for all four dental chains we track, month by month, from searches in Australia.
Share of searches by month for Bupa Dental, Pacific Smiles Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bupa Dental | Pacific Smiles Dental | Smile Solutions | Maven Dental |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.7% | 7.2% | 8.9% |
| Nov 2025 | 58.2% | 26% | 6.3% | 9.5% |
| Dec 2025 | 55% | 30.1% | 6% | 9% |
| Jan 2026 | 53.2% | 29.1% | 7.1% | 10.6% |
| Feb 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Mar 2026 | 59.2% | 26.5% | 6.4% | 7.9% |
| Apr 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| May 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Jun 2026 | 58.2% | 26% | 6.3% | 9.5% |
| Jul 2026 | 55.3% | 24.7% | 11% | 9% |
| Aug 2026 | 56.4% | 20.6% | 13.8% | 9.2% |
| Sep 2026 | 57.9% | 21.2% | 11.5% | 9.4% |
How has the Bupa Dental and Pacific Smiles Dental comparison changed over the last 12 months?
3 findings
- Bupa Dental was ahead of Pacific Smiles Dental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia moved from 54.3% to 57.9%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia moved from 29.7% to 21.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for Australia dental chains in September 2026?
2 changes
In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%.
In September 2026, Pacific Smiles Dental gained share of searches among dental chains in Australia, from 20.6% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bupa Dental’s and Pacific Smiles Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa Dental
1 branded search term
- bupa dental
Pacific Smiles Dental
1 branded search term
- pacific smiles
Other head-to-heads among dental chains
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