How popular isBupa Dental?
In September 2026, people searched for Bupa Dental by name about 33,100 times in Australia, about the same as the previous year. These searches made up 57.9% of all Australia dental chain searches, placing Bupa Dental first out of four chains. When we asked both ChatGPT and Google AI Overviews about dental chains, Bupa Dental appeared in two of the four answers and was the second most recommended of the four.
Bupa Dental is the most searched of 4 competitors and the second most recommended in AI answers.
Bupa DentalShare of searches 57.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Pacific Smiles DentalShare of searches 21.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Smile SolutionsShare of searches 11.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Maven DentalShare of searches 9.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top dental chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bupa Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bupa Dental is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pacific Smiles Dental3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maven Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Smile Solutions0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dental chains
4 answers
Asked ChatGPT
“Which dental chain should I go to in Australia?”
Asked ChatGPT
“What are the best dental clinic chains in Australia?”
Asked ChatGPT
“Which dental chain in Australia has the best value for a checkup and clean?”
Searched Google, AI Overview
“dentist near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap dentist”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which dental chains compete with Bupa Dental?
Share of searches by month for Bupa Dental, Pacific Smiles Dental, Smile Solutions, Maven Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bupa Dental | Pacific Smiles Dental | Smile Solutions | Maven Dental |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.7% | 7.2% | 8.9% |
| Nov 2025 | 58.2% | 26% | 6.3% | 9.5% |
| Dec 2025 | 55% | 30.1% | 6% | 9% |
| Jan 2026 | 53.2% | 29.1% | 7.1% | 10.6% |
| Feb 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Mar 2026 | 59.2% | 26.5% | 6.4% | 7.9% |
| Apr 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| May 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Jun 2026 | 58.2% | 26% | 6.3% | 9.5% |
| Jul 2026 | 55.3% | 24.7% | 11% | 9% |
| Aug 2026 | 56.4% | 20.6% | 13.8% | 9.2% |
| Sep 2026 | 57.9% | 21.2% | 11.5% | 9.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 33.1K | 0% | +1.5 points | |
| 2, held 2nd | 21.2% | 12.1K | 0% | +0.5 points | |
| 3, held 3rd | 11.5% | 6.6K | -18.5% | -2.3 points | |
| 4, held 4th | 9.4% | 5.4K | 0% | +0.2 points |
57.9%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
21.2%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.5%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.3 points.
9.4%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Bupa Dental and its closest rivals
Every comparison with Bupa Dental
3 comparisons
How has branded search demand for Bupa Dental changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bupa Dental in Australia held steady at 33.1K.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia increased from 54.3% to 57.9%.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia peaked at 59.2% in March 2026 and was lowest at 53.2% in January 2026.
How did search popularity change for Australia dental chains in September 2026?
3 changes
In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%.
In September 2026, Pacific Smiles Dental gained share of searches among dental chains in Australia, from 20.6% to 21.2%.
In September 2026, Smile Solutions lost share of searches among dental chains in Australia, from 13.8% to 11.5%.
How are Bupa Dental’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bupa Dental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bupa dental
Who owns Bupa Dental?
Bupa Dental is owned by Bupa. Brandwave also tracks Bupa, owned by the same company, in Australia.
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Is Bupa Dental your brand?
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