Dental chains in Australia:Which are most popular?
In September 2026, Bupa Dental was the most searched dental chain in Australia, accounting for 57.9% of all searches among the four chains we track. When we checked with ChatGPT and Google AI Overviews, Pacific Smiles Dental was mentioned most often, in three of the four answers. Pacific Smiles Dental was recommended most often, coming first in one out of three responses that gave a list.
Bupa DentalShare of searches 57.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Pacific Smiles DentalShare of searches 21.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Smile SolutionsShare of searches 11.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Maven DentalShare of searches 9.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top dental chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Pacific Smiles Dental was mentioned most often, in three of the four answers. Pacific Smiles Dental was recommended most often, coming first in one out of three answers that gave a list. Bupa Dental was second, and Maven Dental was third. Smile Solutions, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pacific Smiles Dental3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Maven Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Smile Solutions0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dental chains
4 answers
Asked ChatGPT
“Which dental chain should I go to in Australia?”
Asked ChatGPT
“What are the best dental clinic chains in Australia?”
Asked ChatGPT
“Which dental chain in Australia has the best value for a checkup and clean?”
Searched Google, AI Overview
“dentist near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap dentist”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which dental chains do people search for most?
This chart shows how often people search Google for each dental chain by name. Each line represents a brand's share of searches for all four dental chains we track, month by month, from searches in Australia.
Share of searches by month for Bupa Dental, Pacific Smiles Dental, Smile Solutions, Maven Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bupa Dental | Pacific Smiles Dental | Smile Solutions | Maven Dental |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.7% | 7.2% | 8.9% |
| Nov 2025 | 58.2% | 26% | 6.3% | 9.5% |
| Dec 2025 | 55% | 30.1% | 6% | 9% |
| Jan 2026 | 53.2% | 29.1% | 7.1% | 10.6% |
| Feb 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Mar 2026 | 59.2% | 26.5% | 6.4% | 7.9% |
| Apr 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| May 2026 | 57.4% | 25.6% | 7.6% | 9.4% |
| Jun 2026 | 58.2% | 26% | 6.3% | 9.5% |
| Jul 2026 | 55.3% | 24.7% | 11% | 9% |
| Aug 2026 | 56.4% | 20.6% | 13.8% | 9.2% |
| Sep 2026 | 57.9% | 21.2% | 11.5% | 9.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.9% | 33.1K | 0% | +1.5 points | |
| 2, held 2nd | 21.2% | 12.1K | 0% | +0.5 points | |
| 3, held 3rd | 11.5% | 6.6K | -18.5% | -2.3 points | |
| 4, held 4th | 9.4% | 5.4K | 0% | +0.2 points |
57.9%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
21.2%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.5%
Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.3 points.
9.4%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among dental chains in Australia?
4 brands
In September 2026, Bupa Dental was the most searched among dental chains in Australia, with an estimated 33.1K branded searches, 57.9% of all searches for the four we track. Pacific Smiles Dental is in 2nd place, 36.7 percentage points behind at 21.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bupa Dental | 54.3% → 57.9% | 59.2%Mar 2026 | 53.2%Jan 2026 | 1st |
| Pacific Smiles Dental | 29.7% → 21.2% | 30.1%Dec 2025 | 20.6%Aug 2026 | 2nd |
| Smile Solutions | 7.2% → 11.5% | 13.8%Aug 2026 | 6%Dec 2025 | 4th → 3rd |
| Maven Dental | 8.9% → 9.4% | 10.6%Jan 2026 | 7.9%Mar 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia increased from 54.3% to 57.9%.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia decreased from 29.7% to 21.2%.
- Across the 12 months ending September 2026, Smile Solutions’ share of searches among dental chains in Australia increased from 7.2% to 11.5%.
- Across the 12 months ending September 2026, Maven Dental’s share of searches among dental chains in Australia increased from 8.9% to 9.4%.
- Across the 12 months ending September 2026, Bupa Dental’s share of searches among dental chains in Australia peaked at 59.2% in March 2026 and was lowest at 53.2% in January 2026.
- Across the 12 months ending September 2026, Pacific Smiles Dental’s share of searches among dental chains in Australia peaked at 30.1% in December 2025 and was lowest at 20.6% in August 2026.
- Across the 12 months ending September 2026, Smile Solutions’ share of searches among dental chains in Australia peaked at 13.8% in August 2026 and was lowest at 6% in December 2025.
- Across the 12 months ending September 2026, Maven Dental’s share of searches among dental chains in Australia peaked at 10.6% in January 2026 and was lowest at 7.9% in March 2026.
- Across the 12 months ending September 2026, Smile Solutions rose from 4th to 3rd among dental chains in Australia.
- Across the 12 months ending September 2026, Maven Dental fell from 3rd to 4th among dental chains in Australia.
How did search popularity change for Australia dental chains in September 2026?
3 changes
In September 2026, Bupa Dental gained share of searches among dental chains in Australia, from 56.4% to 57.9%.
In September 2026, Pacific Smiles Dental gained share of searches among dental chains in Australia, from 20.6% to 21.2%.
In September 2026, Smile Solutions lost share of searches among dental chains in Australia, from 13.8% to 11.5%.
How are branded searches counted for dental chains?
4 search terms
Each brand's share of searches among dental chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Bupa Dental
1 branded search term
- bupa dental
Pacific Smiles Dental
1 branded search term
- pacific smiles
Smile Solutions
1 branded search term
- smile solutions
Maven Dental
1 branded search term
- maven dental
Compare popularity between leading brands
- Bupa Dental vs Pacific Smiles Dental: compare popularity
- Bupa Dental vs Smile Solutions: compare popularity
- Bupa Dental vs Maven Dental: compare popularity
- Pacific Smiles Dental vs Smile Solutions: compare popularity
- Pacific Smiles Dental vs Maven Dental: compare popularity
- Smile Solutions vs Maven Dental: compare popularity
- Compare any of these brands
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