Cider brands in Australia:Which are most popular?

Name: Cider brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Somersby was the most searched cider brand in Australia, accounting for 57.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Somersby, Strongbow and Willie Smith's were mentioned most often, in three of the four answers. Somersby was recommended most often, coming first in one out of three responses that gave a list.

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Top cider brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Somersby, Strongbow and Willie Smith's were mentioned most often, in three of the four answers. Somersby was recommended most often, coming first in one out of three answers that gave a list. Strongbow was second, and Willie Smith's was third. Kopparberg, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Somersby	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Strongbow	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Willie Smith's	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Rekorderlig	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Mercury Cider	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bulmers	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Kopparberg	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Somersby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Strongbow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Willie Smith's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rekorderlig2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mercury Cider2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bulmers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kopparberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cider brands

4 answers

Asked ChatGPT
“What's the best cider in Australia?”
1. 1Willie Smith's
Asked ChatGPT
“Which Australian cider brands are worth trying?”
Asked ChatGPT
“What are the most popular cider brands in Australia?”
1. 1Somersby
2. 2Strongbow
3. 3Mercury Cider
4. 4Bulmers
5. 5Rekorderlig
Searched Google, AI Overview
“cider”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best cider australia”

Not named in any answer:

Kopparberg

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which cider brands do people search for most?

This chart shows how often people search Google for each cider brand by name. Each line represents a brand's share of searches for all seven cider brands we track, month by month, from searches in Australia.

Share of searches among cider brands in Australia, by month

Month	Somersby	Rekorderlig	Mercury Cider	Kopparberg	Strongbow	Bulmers	Willie Smith's
Oct 2025	64.1%	8.2%	8.2%	6.9%	5.6%	3.8%	3.1%
Nov 2025	60.9%	9.6%	8.1%	8.1%	6.5%	4.4%	2.4%
Dec 2025	50.2%	14.9%	10%	10%	6.6%	5.4%	3%
Jan 2026	55.8%	10.7%	10.7%	9%	5.6%	4.1%	4.1%
Feb 2026	59.4%	9.6%	9.6%	9.6%	6%	3.5%	2.3%
Mar 2026	58.6%	9.5%	9.5%	9.5%	5.9%	4.3%	2.8%
Apr 2026	57.6%	9.3%	11%	9.3%	5.8%	4.2%	2.8%
May 2026	59.6%	9.6%	9.6%	7.8%	6%	4.3%	2.9%
Jun 2026	60.9%	11.7%	9.8%	6.2%	5.4%	3.6%	2.4%
Jul 2026	59.4%	11.4%	9.6%	7.8%	6%	3.5%	2.3%
Aug 2026	54.8%	13.3%	10.5%	8.8%	7.2%	3.3%	2.2%
Sep 2026	57.6%	13.8%	9%	7.6%	6.2%	3.4%	2.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Somersby	57.6%	12.1K	+22.2%	+2.9 points
2, held 2nd	Rekorderlig	13.8%	2.9K	+20.8%	+0.5 points
3, held 3rd	Mercury Cider	9%	1.9K	0%	-1.5 points
4, held 4th	Kopparberg	7.6%	1.6K	0%	-1.2 points
5, held 5th	Strongbow	6.2%	1.3K	0%	-1 points
6, held 6th	Bulmers	3.4%	720	+22%	+0.2 points
7, held 7th	Willie Smith's	2.3%	480	+23.1%	+0.1 points

1.Somersby
57.6%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
2.Rekorderlig
13.8%
Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.5 points.
3.Mercury Cider
9%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.Kopparberg
7.6%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.Strongbow
6.2%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -1 points.
6.Bulmers
3.4%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.
7.Willie Smith's
2.3%
Held 7th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Which brand is most popular in search among cider brands in Australia?

7 brands

In September 2026, Somersby was the most searched among cider brands in Australia, with an estimated 12.1K branded searches, 57.6% of all searches for the seven we track. Rekorderlig is in 2nd place, 43.8 percentage points behind at 13.8%.

Australia cider brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Somersby	64.1% → 57.6%	64.1%Oct 2025	50.2%Dec 2025	1st
Rekorderlig	8.2% → 13.8%	14.9%Dec 2025	8.2%Oct 2025	3rd → 2nd
Mercury Cider	8.2% → 9%	11%Apr 2026	8.1%Nov 2025	2nd → 3rd
Kopparberg	6.9% → 7.6%	10%Dec 2025	6.2%Jun 2026	4th
Strongbow	5.6% → 6.2%	7.2%Aug 2026	5.4%Jun 2026	5th
Bulmers	3.8% → 3.4%	5.4%Dec 2025	3.3%Aug 2026	6th
Willie Smith's	3.1% → 2.3%	4.1%Jan 2026	2.2%Aug 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in Australia decreased from 64.1% to 57.6%.
Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia increased from 8.2% to 13.8%.
Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia increased from 8.2% to 9%.
Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in Australia increased from 6.9% to 7.6%.
Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in Australia increased from 5.6% to 6.2%.
Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia decreased from 3.1% to 2.3%.
Across the 12 months ending September 2026, Somersby’s share of searches among cider brands in Australia peaked at 64.1% in October 2025 and was lowest at 50.2% in December 2025.
Across the 12 months ending September 2026, Rekorderlig’s share of searches among cider brands in Australia peaked at 14.9% in December 2025 and was lowest at 8.2% in October 2025.
Across the 12 months ending September 2026, Mercury Cider’s share of searches among cider brands in Australia peaked at 11% in April 2026 and was lowest at 8.1% in November 2025.
Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in Australia peaked at 10% in December 2025 and was lowest at 6.2% in June 2026.
Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in Australia peaked at 7.2% in August 2026 and was lowest at 5.4% in June 2026.
Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia peaked at 5.4% in December 2025 and was lowest at 3.3% in August 2026.
Across the 12 months ending September 2026, Willie Smith's’ share of searches among cider brands in Australia peaked at 4.1% in January 2026 and was lowest at 2.2% in August 2026.
Across the 12 months ending September 2026, Rekorderlig rose from 3rd to 2nd among cider brands in Australia.
Across the 12 months ending September 2026, Mercury Cider fell from 2nd to 3rd among cider brands in Australia.
Across the 12 months ending September 2026, Bulmers held steady: its share of searches among cider brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia cider brands in September 2026?

7 changes

In September 2026, Somersby gained share of searches among cider brands in Australia, from 54.8% to 57.6%.
In September 2026, Rekorderlig gained share of searches among cider brands in Australia, from 13.3% to 13.8%.
In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%.
In September 2026, Kopparberg lost share of searches among cider brands in Australia, from 8.8% to 7.6%.
In September 2026, Strongbow lost share of searches among cider brands in Australia, from 7.2% to 6.2%.
Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Estimated monthly branded searches for Bulmers in Australia fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted for cider brands?

7 search terms

Each brand's share of searches among cider brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.